Steven Cozza with Cozza Team talks about his transition from professional cyclist into real estate. Steven discusses strategies to help agents do and be more effective. Steven also goes into detail about teams and how they help make better agents and the importance of consistency for success. Last, Steven discusses disappointment and how to effectively cope with loss.



If you’d prefer to watch this interview, click here to view on YouTube!



Steven Cozza can be reached at 707.328.9766 and [email protected].



This episode is brought to you by Real Geeks.











Transcript



D.J. Paris 0:00Today we're going to be talking with one of the former top cyclists in the world, and what lessons he took with him when he switched over into real estate. Stay tuned. This episode of Keeping it real is brought to you by real geeks. How many homes are you going to sell this year? Do you have the right tools? Is your website turning soft leads and interested buyers? Are you spending money on leads that aren't converting? Well real geeks is your solution. Find out why agents across the country choose real geeks as their technology partner. Real geeks was created by an agent for agents. They pride themselves on delivering a sales and marketing solution so that you can easily generate more business. There agent websites are fast and built for lead conversion with a smooth search experience for your visitors. Real geeks also includes an easy to use agent CRM. So once a lead signs up on your website, you can track their interest and have great follow up conversations. Real geeks is loaded with a ton of marketing tools to nurture your leads and increase brand awareness visit real geeks.com forward slash keeping it real pod and find out why Realtors come to real geeks to generate more business again, visit real geeks.com forward slash keeping it real pod. And now on to our show.



Hello, and welcome to another episode of Keeping it real the largest podcast made by real estate agents and for real estate agents. My name is DJ Parris. I'm your guide and host through the show. And in just a moment, we're going to be speaking with top 1% producer Steven cosa. But before we get to Stephen, just a couple of quick reminders, the best way that you can help our show two things you can do first. So I should say the best ways you can help our show. The first way is to tell a friend of course, think of one other agent in your office or someone you know, out there practicing who hasn't heard of our show and could use some of the wisdom that are these top producers share on every episode. And the second way that you can help us support our sponsors. I personally hand select our sponsors while zonna and I and we always make sure that our sponsors provide incredible products and services for you and they're also the ones that pay our bills. So please check them out that you'd be doing us a huge favor, support our sponsors. And by telling a friend Alright guys, let's get to the main event my conversation with Steven cosa.



Today on the show we have Steven Koza with the Koza team in Sonoma and Marin County and the North San Francisco Bay. Let me tell you more about Steven and his team. Now Steven spent a decade racing bikes professionally in Europe. As a former elite professional cyclist Stephen has the mental stamina, tenacity and brilliance to make buying and selling process attainable reality for his clients. Stephen excels in the local market with buyers and sellers and surpasses the yearly sales average of Sonoma and Marin County realtors, now native to the area, he's a valuable resource with his never give up attitude. Paired with the compass go above and beyond standard, Steven gives his clients 120% of his efforts. From urban condos to countryside estates, Steven treats each property with premium marketing services and a precisely focused strategy. Please follow him and his team at coza team that CO ZZ a team.com and also on social this Facebook, Instagram, YouTube Koza team is the handle we will have links to the social channels as well as koza team.com in our show notes, Steven, welcome to the show.



Steven Cozza 4:03Yeah, thanks, DJ. I'm honored to be here. Thanks for having me.



D.J. Paris 4:07Well, we're excited to have you and really I always love what's such a neat part of this job for me or this I don't know if it's really a job so much. It's just a fun fun thing for me to do. But I get to have conversations with not only people that I think would be interesting to our audience, which of course is the ultimate goal, but interesting to me as well. And I have always been fascinated by people that perform at high levels, whether it's in business sports, any any field really I'm just always drawn to, to what I consider to be a sort of excellence and in skill. And so I'm excited to chat with you and how you were able to take some of those learnings from from your previous career as an athlete but let's start all the way at the very beginning. Number one, how did you actually get into real estate or why real estate?



Steven Cozza 4:56Yeah, totally. So um, well, I got into this He's kind of funny, I got into a became a professional athlete athletes through cycling. And when I was in school, I never did well in school I was I'm dyslexic, and I struggled there. So I always excelled in sports, it was just where I gravitated to, and my mom grew up, my dad grew up in baby boomers gotta go to college, gotta go to college. So it was pretty tough for me to break out of that mold. But it was an avenue for me to not have to go to college sort of speak. So I really, really, really busted my butt to make it as a professional athlete. I raced in Europe for 10 plus years. And that's what kind of led me into my real estate career in a weird way. Because my mom would always say, invest in 401k, you know, from my cycling, invest, you know, that your retirement is your retirement, and I said, Mom, I don't even own a house. Why would I put money into a 401k? I don't, I don't have a place to live, you know, I'm renting. You know, so I said, I'm, I'm gonna save buy a house. So I said, forget the 401k for a while I say, bought my first house. And then just kept going from there. And I started buying more properties rentals, all while I was racing. So it was kind of an easy transition from when I left cycling to rolling move into a role of wanting to help others do what I had done with real estate. And yeah, so that's how I got into it. And little did I know how much cycling would actually helped me with my career in real estate. It was, it's quite incredible. I look forward to talking about that a bit today.



D.J. Paris 6:37I'm excited to hear about that, too. I am also curious, just because cycling was, you know, I'm 47. And so maybe it's an age thing, but I and also I grew up in central Illinois, where that just wasn't a sport. It may have been a sport, but it certainly wasn't a known thing where there was like, oh, that's an option. You know, there was football, baseball, basketball, if you were lucky, you had some maybe tennis and golf, if you had the ability to do those kinds of sports, or hockey also is in that category. But cycling just wasn't really known to me other than what I would see on TV. So just out of curiosity, how did you even sort of pursue being a professional cyclist? Was that something you knew from an early age that you wanted to do? Was that popular in you know, where you grew up? Just out of curiosity?



Steven Cozza 7:26Yeah, I mean, I moved from I played ball sports, baseball, soccer, and then got into cross country running in high school, I realized I wasn't so good at the ball sports, better than during sports. And from during my running years, my friends got me to start mountain biking, and I would take my mom's mountain bike. And before I knew it, I broke it. And she's like, Alright, let me get you your own home like, and then they really supported me. I started doing races started winning. And then in 97, when Lance won his first Tour de France, I said, Oh my gosh, I got to do that. I broke my shoulder in a wrestling accident in high school, and I had to ride on the road for a year. And I transitioned over from there and got on the national team. So that's kind of how I got into it moved from ball sports to cycling sports.



D.J. Paris 8:15So wow, that's, that's, that's amazing. I guess you're right. When Lance did when he became the biggest athlete in the world, pretty much or one of them. And so you're right, that really brought, you know, cycling more to the forefront of of the average, you know, person in this country's awareness of like, oh, this is a thing. And this is a thing where, you know, you, you can have a lot of success, and here's this American just just crushing it. So that was curious. Well, that's, that's amazing. So



Steven Cozza 8:46I remember to go back because I remember there was a friend of mine whose dad was a big cyclist, he, he called me one day, I was like, 15 years old, he said, Stephen, only one in a million can become a professional cyclist, like he and I, and that always got me when someone told me I couldn't do something. So at that moment, I decided, well, I'm gonna prove them wrong. And it kind of rolled over into real estate with that same kind of attitude because real estate is a very hard career to make it in. I mean, I never knew it was as hard as it is now. Now that I'm in it, I realized it but when you when you hear about you see all these agents posting on their open houses and making money here and there, you think it's a lot easier than it is once you're in it. So you got to have that tenacity.



D.J. Paris 9:31Yeah, I always think like the time by the time you have a showing or you have a buyer, you've almost already won the hardest part of the business, which is getting clients and getting to trust you in that purchase or sale. So I think I think yeah,

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