Closes a Home Every Three Days! • Courtney Hatfield

09/11/2022 51 min
Closes a Home Every Three Days! • Courtney Hatfield

Listen "Closes a Home Every Three Days! • Courtney Hatfield"

Episode Synopsis

Courtney Hatfield the owner & top producing agent of Your HomeCourt Team talks about how she got into the real estate business. Courtney discusses how she started her career by joining a team and how shortly after that she decided to start her own team. Next, Courtney and D.J. discuss the importance of making big decisions and seeing mistakes as only tools to learn. Courtney describes the role of social media in her success and shares strategies for posting for agents.



Please check out Courtney's Social Media Guide here.



If you’d prefer to watch this interview, click here to view on YouTube!



Courtney Hatfield can be reached at 330-704-2621 and [email protected].



This episode is brought to you by Real Geeks and FollowUpBoss.











Transcript



D.J. Paris 0:00How does a small real estate team that closes one home every three days? How do they generate almost all of their business from social media? We're going to find out today. Stay tuned. This episode of Keeping it real is brought to you by real geeks. How many homes are you going to sell this year? Do you have the right tools? Is your website turning soft leads and interested buyers? Are you spending money on leads that aren't converting? Well real geeks is your solution. Find out why agents across the country choose real geeks as their technology partner. Real geeks was created by an agent for agents. They pride themselves on delivering a sales and marketing solution so that you can easily generate more business. There agent websites are fast and built for lead conversion with a smooth search experience for your visitors. Real geeks also includes an easy to use agent CRM. So once a lead signs up on your website, you can track their interests and have great follow up conversations. Real geeks is loaded with a ton of marketing tools to nurture your leads and increase brand awareness visit real geeks.com forward slash keeping it real pod and find out why Realtors come to real geeks to generate more business again, visit real geeks.com forward slash keeping it real pod. And now on to our show.



Hello, and welcome to another episode of Keeping it real the largest podcast made by real estate agents. And for real estate agents. My name is DJ Parris. I'm your guide and host through the show. And in just a moment, we're going to be speaking with top producer and Team Lead Courtney Hatfield. But before we get to Courtney, just wanted to say thank you, because by the time you hear this, it'll be probably about three weeks after I've recorded it. But we actually had our very biggest month ever as far as downloads and listens, which actually has been every month since we started, we're super lucky to have always kind of gone up. But guys, we hit like a new plateau last month. So that would have been October of this year. So thank you does that November, December, you know, might not be as high because of the holidays. But we are so grateful which basically what I'm saying is thank you because we are not spending money on advertising. And the only way this is really getting out there as if people somehow stumbled across it on their own or that you're telling them about it. My guess is you're telling them about it. And so we want to say thanks. Really, it's been a long wild ride five years now we're going to keep going. But please keep telling every agent you know about our show. Our whole mission is to help every single agent you know learn from top producers like Courtney, so please tell a friend send over send them over to our website keeping it real pod.com Every episode we've ever done can be streamed right there or of course you can find us wherever podcasts are served. So thanks. Hope everyone is having a great end of 2022 and on to our conversation with Courtney Hatfield.



All right, today on the show ruff Courtney Hatfield from McGough homes in Cleveland and the surrounding areas. By the way, they just opened up in Akron office. Let me tell you more about Courtney. Now Courtney is a wife, a mother of two and owner and top producing agent of your home core team. She's also the co owner of your home court designs and social media and she's a social media speaker. According to launched her career in real estate believing you 100% Get what you work for authenticity paired with hard work and determination is carried her team of six into the top 1% of Northeast Ohio. She's closing and her and her team are closing a home every three days and again, only six team members. Now one day it just clicked said Courtney and the freedom to live life on our own terms was hers for the choosing. She held the power she chose how hard she worked her schedule her paycheck and her opportunities. And we're excited to chat with her today and she is willing to share a lot of what she did to become successful with our audience. To learn more about Courtney wants you to visit her company website which is m c d M as in Mary C as in Charlie Diaz and David Holmes plural.com MCD homes.com And also follow Courtney on social media because she absolutely shines there. You can find her on Facebook just by searching for Courtney Hatfield, also on Instagram, Courtney Hatfield dot realtor. By the way, all of those links are in our show notes as well as a social media guide that Courtney is generously going to provide to all of our audience, which is also in the show notes. So Courtney, welcome to the show.



Courtney Hatfield 4:52Well, thank you for having me. I really appreciate it. I am a time listener. I just an episode this morning on the way to work.



D.J. Paris 4:59Wow. Well, I I am so honored to hear that and really grateful to have you on the podcast as well. Because you what you and your team have accomplished in a relatively short amount of time is just nothing more than incredible. But before we get to sort of the present day, I'd love to start at the beginning. So can you tell us a little bit about why you got into real estate and and how you got into real estate?



Courtney Hatfield 5:22Absolutely. So I got into real estate truly, by happenstance in 2018. It was a family decision, my husband's family owned a brokerage at the time. And you know, I was a stay at home mom and I was bored. I was actually spending more money as a stay at home mom out of boredom that my husband was like, You need to go do something. So I was like, Well, what if I go into the family business, and I did, and I, I loved it from the start. I had a slow start with it though. Because right after I got my license, my husband's uncle who was the broker actually was diagnosed with cancer. And he ended up passing away a year later. So it wasn't really until 2019 that I really hit the ground running with my career. And I chose McDowell homes. I interviewed a few different brokerages, but they were one of the smaller boutique independent brokerages in Cleveland, and I really loved their culture and what they stood for it was a good fit. And that's just really where I've made myself home. And I decided to start our team here. And so over the last three years, I've just really poured myself into this, you know, this baby that I created your home court team, and here we are, well,



D.J. Paris 6:39you are killing it. And I think we want to just maybe remind everyone that you've only been really been practicing for, you know, a handful of years. And you started right when COVID was happening. So the fact that you started and again, on the heels of a tragedy and my my condolences for that, but also disability to start at, you know, tragedy aside, just COVID its own tragedy, of course, and what it did to, you know, to agents and their production, and everyone was was obviously struggling as agents to produce. And, of course, last year was was a pretty good year for a lot of agents because there was a lot more activity as we were all getting back to some degree of normalcy, but to then, but But this, you know, just to be able to, to start at this pretty challenging time is incredible. And how did you? How did you notice to create it? Did you create a team right away? Or were you already sort of chugging along yourself and sort of needed help? Or what was that? How was the decision made for that?



Courtney Hatfield 7:41So I will say was the one thing that I really took away, besides the opportunity that I got from my husband's uncle, when I came on to the family brokerage was I remember him, he had just missed a phone call. And I was sitting at the desk and I was just kind of like watching him because I was new. And I didn't know what I was doing. And it in my mind, I was like, Oh, well, he has time to call that person back. But literally, he just missed it. And he was already dialing the person back. And I was like, Oh my gosh, that's the type of hustle that I need. And I knew that I had it, like buried down in me. And so I was like, This is what I've got to do. So when after everything unfolded, and I started at McDowell, I was on a team. I came to McDowell and I joined a team. And I was only on that team for a short period of time before I realized I can do this. And I had everybody leads differently. And I had my own ideas brewing up inside. And I was like, I need to put this into action. And so I know I just went on a little side tangent. No, no,



D.J. Paris 8:47no, this is all this is all. Absolutely. This is so incredibly unique. I want you to I want to stay with this. This is amazing.



Courtney Hatfield 8:54It's just interesting to me. It's almost kind of how it all happened by happenstance. And but how it all fell together just so beautifully, to give me this career that I've built and to give these agents the career that they now have, and the people that we've met along the way, and it's just I'm truly blessed for how it all unfolded. So, yeah, I know, I feel like I just gave him a really long winded answer there. But yeah, I joined a team. I realized very quickly,

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