Ivan Estrada with Ivan Estrada Property Team explains that he understood that real estate was his passion while completing his Bachelor’s Degree in Finance & Accounting at the University of Southern California. Ivan discusses the importance of transparency with the client and using communication techniques like creating a weekly marketing calendar or making content videos helps strengthen relationships with clients. Last, Ivan emphasized commitment to a client is the key to a great bonding with clients.



Check out Ivan's course "Brand With Video" and get 25% off using the code "REAL".



If you’d prefer to watch this interview, click here to view on YouTube!



Ivan Estrada can be reached at [email protected] and 323.574.2317.



This episode is brought to you by Real Geeks.







Transcript



D.J. Paris 0:00What are the strategies to market and effectively sell a 1020 $30 million home? And can you use those same strategies for all of your clients? Stay tuned. This episode of Keeping it real is brought to you by real geeks. How many homes are you going to sell this year? Do you have the right tools? Is your website turning soft leads and interested buyers? Are you spending money on leads that aren't converting? Well real geeks is your solution. Find out why agents across the country choose real geeks as their technology partner. Real geeks was created by an agent for agents. They pride themselves on delivering a sales and marketing solution so that you can easily generate more business. There agent websites are fast and built for lead conversion with a smooth search experience for your visitors. Real geeks also includes an easy to use agent CRM. So once a lead signs up on your website, you can track their interest and have great follow up conversations. Real geeks is loaded with a ton of marketing tools to nurture your leads and increase brand awareness visit real geeks.com forward slash keeping it real pod and find out why Realtors come to real geeks to generate more business again, visit real geeks.com forward slash keeping it real pod. And now on to our show.



Hello, and welcome to another episode of Keeping it real, the largest podcast made by real estate agents and for real estate agents. My name is DJ Paris, I have your guide and host through the show and in just a moment, we're going to be speaking with top Beverly Hills luxury agent, Ivan Estrada. Before we get to Ivan, however, just a couple of quick items to mention. First, thank you for continuing to listen and support our show, please check out our sponsors what they offer and provide we only work with brands that are going to help you grow your real estate business. So please support them because they support us and also tell a friend, think of one other agent specifically, this episode is going to be a lot about branding and marketing. So gosh, we all know agents that could use a boost in their in those efforts. So please send this episode over to them to send them over to our website, keeping it real pod.com. Obviously, we're on every major podcast platform as well just search for keeping it real, hit that like and subscribe button, we appreciate it. And also just a quick sneak preview, I am going to or our team rather is going to start clipping our episodes and finding the best moments from each episode and start promoting that or pushing that content out via our various social channels. This will include tick tock Instagram, Facebook, Instagram, said Instagram twice, LinkedIn, YouTube, all of the major social channels are going to start receiving this content. So this way, whatever is your preferred social channel of choice, you can start getting regular content from us. Our goal is to push out a couple of these a day with little short 30 to 62nd clips. So stay tuned. We're not quite ready for that couple of weeks, but this way, you'll get regular daily tips and advice from the top agents in the country super excited to do that. And really the only reason we're able to do that is because our listenership and viewership has increased so much that we now have a bigger budget to spend on these kinds of efforts. So thank you, thank you, thank you to our sponsors. Thank you to our listeners. But let's get to the main event my conversation with Ivan Estrada.



Today on the show, my guest is Ivan Estrada. He's a top 1% Realtor author and what you know and he does a lot of things. So I want to talk to you about Ivan here. So just to give you some more information. Ivan Estrada is a highly successful real estate agent in Los Angeles with over 14 years of experience, and this is an incredible and more than half a billion dollars in sales. He has a degree in finance and accounting from USC as well as a CPA and broker's license. Ivan's tailored approach to each client and expertise in business, finance and marketing has allowed him to work with a diverse range of clientele from luxury sellers and buyers to international investors. And of course, first time homebuyers. He's a branding expert for high end luxury homes, and he has been featured in numerous news outlets including ABC, NBC, CBS and Fox 11 News. Ivan is a frequent speaker communicator and panelists for various organizations has established himself as a mentor of I'm sorry, a member of several boards, and has received numerous accolades. Oney is a mentor as well. He's also the author of the book brand with purpose which you can find on Amazon. Also, we have a link to that in the show notes and he's also got a video course called brand with which has 15 modules to help you take your business from video clueless to video prowess. Visit Brand with.com and use the promo code real for 25% off. But to learn about everything Ivan's doing, go to go to his website, that's probably there's two websites, and we're gonna link to both of them. One is Ivan estrada.com. So that's IV anestrada.com. And also brand with.com. But Ivan estrada.com is a great hub for everything, Ivan, what a such a pleasure to have you, thank you for being on the show.



Ivan Estrada 5:27No, thank you for thank you for having me. It's, I'm ready to have some fun, let's have some fun,



D.J. Paris 5:33let's have some fun. And there's not there's not enough fun in real estate, I think so that you can always use more fun, and I love talking to marketing and branding people because that's my background. My sister, I only have one sister, she's a brand branding person, a CMO outside of real estate. And so this is what I live for. I love talking to agents who specifically are really involved in their branding and marketing. And you You've not only you're involved with it for yourself and your clients, but you also teach this to other realtors and other businesses, as well. But before we get into the meat of everything you know, and your expertise around video and branding and social media, I would love to learn a little bit more about you. Do you mind going all the way back to the beginning of the story for how you decided to get into real estate?



Ivan Estrada 6:20Absolutely. So for me, I was born raised in Los Angeles. parents immigrated here from Mexico. And so the American dream is to go to college, right, which I did, I ended up going to USC, here in Los Angeles, majored in finance and accounting, worked at a big firm, got the CPA license, did what you were supposed to do, to work up your you know, to for the American dream, and, you know, about three years into it. I just realized, I think I made a mistake. Like, this was not what I thought it was going to be. And don't get me wrong, I'm great with numbers. I'm great with people, but it wasn't my purpose. It just was not my purpose. And a friend at the time, it was Season One of Million Dollar Listing and he said, I was watching the show, and why don't you should do you should get into real estate. And I thought you're absolutely nuts. Like that is definitely not my thing. I'm not in sales. I you know that that was a complete opposite of what I went to go to school for, right. And of course, that little, you planted a seed in my head, I read I think about 33 or 34 books on real estate, I went to Barnes and Noble. I went to the library, I just got a bunch of books, educated myself, and I thought, You know what, I think this could be my thing. You know, my guy. I love networking. I love business. I love branding. I love people, I love real estate, especially here in Los Angeles. And then I just decided, I left the accounting world behind me and jumped into real estate. And it's been the most incredible, challenging, amazing, scary, and life growing to the, to the degree that it's completely changed my life. And I mean, I'm so grateful for real estate for the life that it's given me. And for what it's allowed me to do. I'm literally living my purpose and my passion.



D.J. Paris 8:17Wow. While you just said you said quite a bit. And we just heard heard some of your why that you know what's interesting too is you have these these very to it, you know, the way I'm thinking about it, these sort of diametrically opposite skill sets with the CPA hard objective number driven, an analytical mind. And then you also have this incredible creative mind, which, which allows you to, you know, produce content and really have fun with your branding and, and be very intentional about sort of, you know, the messaging you're putting out there. And where those two worlds meet is a really nice center, because usually agents are good at one or the other. Right? They're either good at the analytics or they're good at the people side of things or the marketing side. You sort of have both of that. So I love the fact that you're teaching people who don't have maybe both of those skill sets fully fleshed out that they can develop them over to absolutely



Ivan Estrada 9:13you can absolutely develop them because I've heard this before. Well, I'm not good at numbers.

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