Jordan Cohen the #1 RE/MAX Agent Worldwide shares his transition from insurance to real estate business. Jordan talks about the importance of creating a dominant listing presentation and having the confidence in yourself as the realtor. Next he discusses transparency with your client and how important it is to explain the process in detail to them. Last, Jordan shares how he believes that every agent should think of themselves as stars and they should work hard on promoting themselves.



If you’d prefer to watch this interview, click here to view on YouTube!



Jordan Cohen can be reached at 818.435.5220 and [email protected].



This episode is brought to you by Real Geeks and Modwell.



To get a $250 credit on your first Enhanced 3D Listing click here.











Transcript



D.J. Paris 0:01How does an individual agent produce over $300 million a year on average with no team? We're gonna find out today. Stay tuned. This episode of Keeping it real is brought to you by real geeks. How many homes are you going to sell this year? Do you have the right tools? Is your website turning soft leads into interested buyers? Are you spending money on leads that aren't converting? We'll find out why agents across the country come to real geeks as their technology partner. Real geeks was created by an agent for agents. They pride themselves on delivering clients a real estate sales and marketing solution to generate more business and real geeks is super easy to use. Their websites are fast and built for lead conversion with a smooth search experience for the end user. Real geeks is also mobile friendly delivering an excellent user experience on the go. Real geeks includes an easy to use CRM. So once your leads sign up on your website, you can track their interest and have great follow up triggers. Real geeks is loaded with a ton of marketing tools to nurture your leads and increase your brand awareness. Do yourself a favor and please visit real geeks.com forward slash keeping it real pod and find out why Realtors come to real geeks to generate more business again, visit real geeks.com forward slash keeping it real pod. This episode is also brought to you from manuel.io who can take your listings and quickly virtually renovate them to show prospective buyers what's possible, making your sales much faster. And for higher price points. Guys, this is awesome stuff and I'll be telling you more about Manuel halfway through the episode but for now, go visit manuel.io That's mo d w e. l l.io. And now on to the show.



Hello, and welcome to another episode of Keeping it real the largest podcast made by real estate agents and for real estate agents. My name is DJ Parris, welcome to the show. If you're a new listener, welcome back. If you're returning we love our listeners. We're just about to have I'm just about to have a conversation with the top REMAX agent in the world. His name is Jordan Cohen he's going to be on in just a few seconds. Before we get to Jordan. Just a quick reminder, guys, we have a new social media what we're actually publishing on social media now more content for you almost every day. Our actual my videographer can't quite always do every one every day but almost every day we're posting short form video links, sorry video clips to all the different social media channels including Tik Tok, Facebook, Instagram, LinkedIn, Twitter, etc. And we're posting these little 62nd clips from our episodes kind of the best moments of Best of if you want bite size that we show them in reels on Instagram and Facebook, tick tock of course it's all video. So it's there there you can easily find us just whatever social platform you use, just do a search for keeping it real, hit that subscribe button and then if you can make sure that you're checking that page because almost every day we're posting these clips just in case it doesn't naturally show up in your feed. So again, we have you know, depending on which social platform you use, you know we have different handles but just search for keeping it real and hit that subscribe button and get even more content from us on a more regular basis. Alright guys, enough for me. Let's get to the main event my conversation with Jordan Cohen.



Today on the show our guest is Jordan Cohen with REMAX in Southern California. Let me tell you more about Jordan. Jordan Cohen is an this is an incredible guest for us guys. So please Please pay attention to this bio here is really amazing. Jordan Cohen is the sixth time number one REMAX agent worldwide closing over 314 million in sales annually. How big is this team you might ask it as a team of one 314 million in sales annually. A team of one Cohen specializes in luxury estates and has been recognized in many publications including unique homes dream homes international Dupont Registry, and the LA Times. Because of his clientele of celebrities and professional athletes, he has been featured on ESPN. His listings have been profiled on extra and Access Hollywood. Jordan has also represented more than 150 professional athletes, actors, entertainers and Hollywood executives and he is a author and his newest book The agents edge secret strategy make your fortune selling real estate is is available now for everyone to purchase. And guys, if I was wanting to learn from the best, which of course this podcast is all about, I would buy Jordans books awards, all go buy Jordans book The agents edge, we will have a link to that in the show notes. You can also buy Jordans book directly by going to Jordan cohen.com. That's Jor da NCOHEN. Just like it sounds Jordan cohen.com For all things, Jordan, also follow him on Instagram. his Instagram account is Jordan Cohen, number one or just one. So Jordan Cohen one we will have a link to all of that in the show notes. Jordan, welcome to the show.



Jordan Cohen 5:41Man dj, i was i was a hell of an introduction. Man, I appreciate it so much. Thank you,



D.J. Paris 5:46you're a hell of a guest are excited to have you.



Jordan Cohen 5:48I'm very grateful and humbled that you said such kind of stuff, man. So thank you from the bottom of my heart.



D.J. Paris 5:54Thank you for for making time for our show and our audience. We appreciate it. And you know, you are known as a sort of the guy at the top of the REMAX mountain. But I our audience is always interested in hearing how people climbed the mountain first. So I would be curious to know how did you get into real estate? Was it something you always knew that you wanted to do? Or was this like a career change? So love to hear that story?



Jordan Cohen 6:20Okay, sounds good DJ. So, no, I, it was kind of the opposite of what I wanted to do, because my parents had done it. But they, they kind of struggled, they were always kind of deal to deal when I was growing up. So it's kind of the opposite. But I was a terrible student. I graduated from college with a 2.05 GPA, achieving my way through. And therefore when I graduated, I didn't have any big corporations knocking down my door or anything like that. So the only thing I had going for me, I thought was a good personality. So I knew I would go into some sort of sales. But in truth, I wanted to be an insurance guy, because I wanted to be opposite of real estate. So I wanted to be insurance. But then there was a guy named Jim, that worked out at the gym that I work out at, and he carried business cards in his socks. And when he walked around, everybody scattered away from him, because he was Jim, the insurance guy. So I said, you know, I don't want to be that guy that just went up the people who's trying to sell insurance, not like there's anything wrong with insurance. We all need it. But I didn't want to be that guy. People ramp up. So basically, what I did was, I started a little business when I was in college called property promotions, where I did real estate advertising for my parents or for other realtors. So I saw I met all the realtors in the San Fernando Valley where I'm from. And most of them kind of struggled, but there was a few that did well. And there was one guy that in those days were going back 3334 years ago, there was one guy, that was the number one guy who's making 400 grand a year, his broker told me that that's more than NFL players made. I didn't know anybody can make that kind of money. Huge, huge way sounds like oh shit. Real Estate isn't such a bad thing, man. So I went into real estate right after college once I learned that somebody can actually make that kind of money. I started in entry level housing. My average sales price was under 200,000. For the first seven years of my career, it was 150 200,000. You know, I haven't done many deals under 100,000. And then after about seven years, I got my first pro athlete, and he said, Hey, man, he just signed with the Philadelphia semi Sixers and he goes, Hey, man, let's look in Westlake Village. You got to remember, this was before the internet DJ. So right. I didn't really I'd never even been to Westlake Village. I didn't even know where it was. And he goes, Hey, I think there's some, you know, million dollar guard gated communities like, oh, man, there's some amazing guard gated communities. I had no idea DJ I didn't even know where Westlake was. So no one out there. I quickly learned that there were some guard gated communities. I did that first deal with him, which was I think it was around a million and a half dollars and I got that lottery money. I've never seen a paycheck like that. But for me, the interesting thing was, I met all the realtors that were selling these million dollar homes, TJ and I, they were all very nice. But I remember thinking man, they're not any better than just because they're selling million dollar homes and I'm selling $200,000 homes. I thought I could compete with them. So I did that deal. packed up my shit. I told my wife. We were just married, been married for 30 years. I said man,

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