Levi Lascsak goes back to the beginning of his story talking about why and how he got into real estate business. Levi describes how he decided to start his youtube channel and make his way into the business that way. Next, Levi talks about how he built his YouTube channel and what kind of content he provides there. Levi and D.J. discuss the power of video. Last, Levi talks about passive prospecting and the book they are working on and will be published soon.



Please check out and subscribe to Levi's YouTube channel here.



If you’d prefer to watch this interview, click here to view on YouTube!



This episode is brought to you by Real Geeks and FollowUpBoss.











Transcript



D.J. Paris 0:00How does an agent with no prior YouTube experience generate 164 closed sales transactions in one year, all from YouTube? Stay tuned. This episode of Keeping it real is brought to you by real geeks. How many homes are you going to sell this year? Do you have the right tools? Is your website turning soft leads and interested buyers? Are you spending money on leads that aren't converting? Well real geeks is your solution. Find out why agents across the country choose real geeks as their technology partner. Real geeks was created by an agent for agents. They pride themselves on delivering a sales and marketing solution so that you can easily generate more business. There agent websites are fast and built for lead conversion with a smooth search experience for your visitors. Real geeks also includes an easy to use agent CRM. So once a lead signs up on your website, you can track their interest and have great follow up conversations. Real geeks is loaded with a ton of marketing tools to nurture your leads and increase brand awareness visit real geeks.com forward slash keeping it real pod and find out why Realtors come to real geeks to generate more business again, visit real geeks.com forward slash keeping it real pod. And now on to our show.



Hello, and welcome to another episode of Keeping it real the largest podcast made by real estate agents and for real estate agents. My name is DJ Paris, I am your guide and host through the show and in just a moment, we're going to be speaking to top producer and YouTuber Levi lassic. Before we get to leave, I just a couple of quick reminders. Please help support us by supporting our sponsors. They are the reason we can keep doing these episodes, and we greatly appreciate them. So check out their products and services. And second, please tell another agent about the show. The more listeners we have, the more people we can reach and help so let them know by shooting them over to our website keeping it real pod.com They can listen to every episode we've ever done, we have over 430 there or if they are a regular podcast listener of other shows, just have them pull up their podcast app of choice and search for keeping it real and click that subscribe button. Alright, enough from me let's get to the main event my conversation with Levi lassen.



Today on the show, we have Levi lassic, who released his first YouTube video on December 5 2020. As a I really want you guys to listen to this biography because what I'm about to tell you is going to sound almost impossible. So I'm going to start this over. Just so that if anyone was just passively listening, I want you to actively listen for about the next 20 seconds. So leaving Levi lassic released his first YouTube video on December 5 2020 as a brand new real estate agent and he had not sold a home in 2020, or the first quarter of 2021. So again, he started his first YouTube video in December of 2020 hadn't sold a home that entire year. And the first quarter of 2021. Also no home sold. Levi partnered with Travis plumb and they closed their first two transactions from the YouTube channel. In other words, leads they received from their video in April of 2021. Now that's the second quarter of 2021 over now, here's the incredible part. Over the next year, they generated 164 transactions, which equaled 90 million in production. And then this just makes me cry because I want I wish this was my story and not Levi's 2.7 million in commissions with an this is the really incredible part even with all of that being said, zero ad spend. So they now own the fastest growing and most viewed real estate YouTube channel in Dallas, Texas. And they generate no joke three to five qualified inbound leads every single day. Now you guys gotta check this out. I want you to do two things. I want you to go first to get hooked on Levis content because he has amazing content for you the agent, which is passive prospecting.com He's got a book, we're going to talk about that and he really wants you to take a look and also why I want you to watch what he's doing on YouTube, which is also passive prospecting search for that channel. We will have links to both those books will have both those links in the show notes. Levi, welcome to the show.



Levi Lascsak 4:58Thanks for having me.



D.J. Paris 5:00reach. I don't know that I don't know that the 430 episodes or whatever we've done, I don't think I've ever interrupted myself in the middle of a reading someone's bio. But I was like, No, I have to make a big deal about this, because you're not the first person we've had on the show that has really built a solid hyperlocal brand on YouTube. But you're the one who's had probably the most success so quickly. And it's just, I'm just I am like, tongue tied? I'm not sure exactly. You know what to even ask you because this is even blowing me away. So, but let's get let's start at the very beginning of the story. Before we get into sort of how you did all this. How and why did you get into real estate?



Levi Lascsak 5:42reluctantly. That's why I've got a friend Michael Reese. Do you know, Michael, have you ever met Michael Reese? I don't think so. Okay. Well, I've known him for 20 years, and he got licensed in 2002. And we actually sold gym memberships together, Bally total fitness. So he, that's a rough job, by the way, oh, hey, we work 12 hours a day, seven days a week. And that was literally so that's and I did that whenever I was like 2021 years old. So I just got out of military and I needed a job. And that's the thing is, is Michael, first of all, he sold me the most expensive membership there on a three year contract, which I couldn't afford at all whatsoever. And then he eventually just recruited me because I ended up I had this $8 An hour job. And, and that was it. I was doing labor work and and I lost that job. And then he recruited me, which was great, because I couldn't pay for my gym membership. I think I went up there to tell him, I needed to cancel it somehow and get me out of my three year contract and blah, blah, blah. And he's like, Well just come work for me, you know, and I was like, okay, cool. And then we started working 12 hours a day, seven days a week making phone calls, literally, we would phone call 10 hours a day. Yeah, to try to get five appointments the next day, that was the whole goal. You were not you were not allowed to stop calling until you had five appointments the next day. And if you got your five appointments next day, they're like, we'll go ahead and start on the day after, you know, anyways, just call for 10 hours straight. Because we would start at 10am, the shift was literally 10am to 10pm. But we couldn't call after 8pm. So we had a 10 hour window that we had to call and literally get in there at 10am. And start just hammering smiling and dialing. Yeah. And then the whole goal was course was to have five people in the gym to tour them around to sell possibly two or three memberships a day. So it was it was brutal. But I didn't care. You know, the thing was, is that Michael was a Sales Machine who and you know, and I just looked up to him and was like a lot. If he can do it, I got to do better than him. That's all I've ever said, I have a very simple formula for success, which is who's at the top? How did they get there? You know, can I model that? Can I adjust it fit my personality? And then can I do better than them? Very simple. And that's what I learned from the very beginning was Michael's like, Well, look, here's what I'm doing, I'm making all these phone calls, here's what you can do. Actually, they gave me the only book they gave me the binder of all the old leads that everybody had already called 500 times and didn't want to call anymore. And so I just started calling them. And then what happened was, is within three weeks, I became the top salesperson there and started to even beat Michael and I just figured out a better way to do it, and more creative ways. And then Michael took me to my first Brian Tracy, it was my first time I'd ever been exposed to personal education, you know, or self education and, and he's like, Hey, I'm gonna see this guy, Brian Tracy talk. I was like, okay, cool, didn't know who it was. Or it wasn't even thinking about that sort of thing. And Brian Tracy, and toured the country spoke for free put on free events, of course to sell all of his courses and CDs and everything at the back of the room. And I remember I just had a $300 credit card is my first credit card had a $300 limit. And it was supposed to be for emergencies. And that day, I saw Brian Tracy speak and I went to the back of the room and I bought as many programs as I could and maxed out that $300 credit card. And I remember I bought I believe six different programs. So I bought like the psychology of selling the psychology of mindset, you know, I don't know, he just had all these programs, and they were CDs. So they were the books with like six CDs and yeah, and the cool thing was is I had this really crappy Oh, it was really crappy but it was a Volkswagen Jetta. But the one thing it had was a six CD changer. So all six CDs in my six CD changer which was in the trunk by the way. Yeah. They open up the trunk and put it in there.

Ver todos los episodios