You can love the job and still build the next chapter. In Part 1, former firefighter-paramedic Mike Ettenberg tells us how a kid who chased sirens on a bike turned his party-bus side hustle into Frontline Optics. From the EMT grind to 30 failed applications, Mike shows why the firefighter mindset, solve problems and never quit, works in business too.What You’ll Learn:How to stay hungry after 30 “no’s” and finally land the jobWhy small-department mandatories can push you to create Plan BThe cake-takes-time rule: slowing your firefighter feedback loop for business successA step-by-step look at bootstrapping 300 pairs of shades into a six-figure brandThe paralysis-by-analysis trap—and simple ways to beat it and just startIf you’re a firefighter who’s dreaming about life after the job, or already growing a side hustle, this one’s for you.Check out Frontline Optics and our firefighter training tools at keepthepromisefire.com. Subscribe, share, and keep the promise - to your crew and your future.Support the show🔥 Ready to feel unstoppable in your gear? Fit For Service is the 8-week training plan built for firefighters to regain strength, confidence, and endurance on the job. 💪 Start your journey here!>>> Shop Keep the Promise! <<< Get 15% off your purchase at Rescue 1 CBD with code KTP at checkout!

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