So boring! But is repetition useful to creatives?This week we get into how we can harness the power of repetition to make our ideas more impactful, digestible and manufacture expectations... which we can then defy.(The photo is from inside Harpa in Reykjavik, showing the intricate pattern of Ólafur Elíasson's design.)Catch up on Hiking with Penny over at my Patreon. Follow for free or pick a tier for as little as $1 a month for early access to episodes, extended interviews and bonus content.https://patreon.com/scottmclemoreMy music is on Bandcamp:https://scottmclemore.bandcamp.comMy newsletter, The Interval is here:https://subscribe.scottmclemore.com Hosted on Acast. See acast.com/privacy for more information.

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