Ep 19: How Emotional Data Helps Companies Solve Problems

KC Business Huddle
20/05/2021 36 min
Ep 19: How Emotional Data Helps Companies Solve Problems

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Episode Synopsis

Today, we’re talking with Grant Gooding, founder and CEO of Proof Positioning, a market research company specializing in emotional data.    and get additional resources here: https://www.kcbusinesshuddle.com/data/ep-19-how-emotional-data-helps-companies-solve-problems/257/    About our guest: https://proofpositioning.com/    What we discuss on this episode:  0:50 – Meet Grant Gooding 6:15 – Using data to solve problems 10:35 – How he got interested in data 14:40 – Emotional resonance and metadata 21:41 – His business history 23:56 – Business process 28:36 – The future 31:29 – What keeps his drive alive 34:19 – Anything else

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