What's up my Kate's Take listeners! I'm ecstatic to be here with you today! Today is day 49 of 100. If you're ready to learn about how to avoid the sunk cost bias, then you're in the right place.   First, let's call on our 5 questions. These questions are the bookends to your day - answer 1 and 2 in the morning, and 3 - 5 at night.  What's one thing I'm grateful for? What's one thing I'll accomplish today that will bring me one step closer to my goal?  What's something that's working well for me right now?  What's something that's not working well for me right now? How can I either solve what's not working right now, or get rid of it? Faced with feeling like you're up against a sunk cost, and wondering if you should continue even though you know it's not the right project to move forward with? I'm here to tell you that you DON'T have to continue, and that recognizing a sunk cost and NOT moving forward on it can result in more time, energy, effort, and money for OTHER projects.  Missing out on something or letting something go can certainly be tough, but how empowered will you feel when - as a result - you're one step closer to accomplishing your BIG goal?  I hope today's episode all about sunk cost bias came at just the right time for you.  As always, don't hesitate to reach out to me and share your wins - and your struggles. I'm [email protected] or katelerickson on Instagram.  We're also have conversations DAILY about our 100 Day Goal Challenge in our private Facebook Group - visit EOFire.com/facebook to join us today.   

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