Karen Yap Chew Ling Leads the Branded Game Revolution

10/08/2025 4 min Temporada 1
Karen Yap Chew Ling Leads the Branded Game Revolution

Listen "Karen Yap Chew Ling Leads the Branded Game Revolution"

Episode Synopsis

Karen Yap Chew Ling, Head of Business Development at SkillGaming.com, is pioneering the Branded Game Revolution by transforming businesses into interactive playgrounds. Through Gaming as a Service, brands like airlines and hotels offer hyper-casual, rewarding games integrated with blockchain technology, driving customer engagement and loyalty while making marketing fun and participatory for all.