HEALTHY LIFESTYLE with Host & America's #1 Take Action Success Coach & Strategist Lori Anne Casdia chats with Richard Richardson about branding being beyond pretty logo; What is involved with creating a Brand? Why is identifying your Target Audience important? What is meant by building Brand Equity? What are the 3 most important aspects of building Brand Equity? Is building a Brand an expensive proposition? Why should you hire someone to support your Brand journey? What drives your journey? What should anyone look for when searching for a brand equity partner?

Richard Richardson—widely known as “RicheRich”—is a strategist, storyteller, and business architect with a passion for unlocking potential. As the founder and Chief Equity Officer of RicheRich LLC, he has built a dynamic agency grounded in data, creativity, and deeply held values. But behind the professional success is a story of grit, curiosity, and purpose. In 2021, he restructured RicheRich LLC, as a boutique agency that specializes in transforming brands through tailored strategy, data insights, and creative storytelling. The company’s foundation rests on the acronym PASSION, which also mirrors Richard’s own leadership style. Richard’s approach to business is simple but powerful: “The right strategy doesn’t just solve problems—it unlocks new possibilities.” This mindset has fueled the growth of RicheRich LLC and empowered countless brands to redefine their presence, amplify their voices, and scale with clarity and purpose. When he’s off the clock, Richard enjoys music, vintage aesthetics, emerging tech trends, camping and golfingl—a perfect mix of nostalgia and modern energy. He finds joy in meaningful conversations, quality time with family, and creating space for others to rise and shine. Whether in a boardroom, on a podcast, or at a community workshop, Richard Richardson leads with vision, values, and unwavering purpose. He’s not just building a business—he’s building a legacy.

To Contact:
www.richerich.com
www.linkedin.com/in/richerich

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January: New Year Vision & Goal Setting Workshop
February: Activation Vision Board Workshop
March: Spring Into Activation Workshop
April: Spring Clean Your Business Workshop
May: Productivity & Habit Tracker Workshop
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July: High Vibes Spiritual Healing Workshop
August: Self-Care Everyday Workshop
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