In this episode of the Just Say Something Podcast, Host and CEO Philip Clarktalks with Geno Church, an integral player in the newly launched Power Collectiveinitiative.
Geno has had a long-standing involvement with Just Say Something, datingback to its origins as Greenville Family Partnership. He is a seasoned creative design and word-of-mouth marketing veteran, with a wealth of experience spanningglobal projects. Geno is passionate about leveraging his skills to foster communityengagement and awareness around critical issues such as substance abuseprevention. As he puts it, "The power of the collective is greater than anything I couldcreate with my wrist or brain."
Phillip and Geno dive into the creative genesis and strategic planning behind the PowerCollective, highlighting key insights into effective grassroots marketing and the role ofcommunity in spreading impactful messages. Geno shares with Phillip his journey fromhis early days with Just Say Something, demonstrating how decades of design andmarketing experience have culminated in this powerful initiative. Geno says, "What hitme was the power around the table of parents facing this crisis personally; that was fargreater than any design I could create."
Don't miss out on learning about their innovative approaches, including partnershipswith local events, such as pickleball tournaments and car shows, to expand theiroutreach.
Key Takeaways:-Collaborative Efforts: The Power Collective is a joint initiative involving multiplepartners to tackle the opioid crisis and mental health challenges throughcommunity-driven strategies.-Grassroots Marketing: Emphasizing the importance of leveraging existingcommunity events for outreach rather than organizing new ones.-Tangible Tools: Introduction of lockable prescription vials as a practical tool forpreventing substance misuse, with a significant potential impact on public healthand safety.-Innovative Merchandise: Launch of Power Collective-themed merchandise,including T-shirts with vintage car designs to broaden visibility and generatefunds.-Comprehensive Resources: Commitment to providing communities with arange of supportive resources, including Narcan and fentanyl test strips.
For more information, please us at www.justsaysomethingsc.org andwww.powercollectivesc.com. Also, you can always give us a call at (864)467-4099.
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