Welcome to "Just Grow With It"! In this episode, I share the biggest mistake we made as founders: not charging customers soon enough. We wasted two years and nearly lost our company before learning the hard truth about pricing. If you’re a creator, founder, or entrepreneur, this episode will save you time, money, and heartache.



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00:00 – Why not charging was our biggest mistake

01:00 – The myth of traction vs. real revenue

02:30 – Why free users rarely convert to paid

04:00 – Our failed freemium launch and what went wrong

06:20 – The painful pivot: relaunching with a paywall

08:00 – How charging saved our business

09:30 – Should you charge from day one?

11:00 – Free trial vs. freemium vs. paid: what works

13:00 – The psychology of pricing and perceived value

15:00 – How to set your price and test your model

16:30 – Final lessons and advice for founders



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