It’s Not About The Money

18/03/2022 11 min

Listen "It’s Not About The Money"

Episode Synopsis

Can you, as a fundraiser, honestly say the phrase “it’s not about the money” in any benefactor relationship and mean it? Isn’t the point of fundraising to raise money? Can you say its not about the money and still serve the best interests of both donors and your charity? Bryan shares three arguments for why not only can hold this view, but you’ll paradoxically raise more funds when you do.