142. Why Most Businesses Fail—And What to Do Instead with Laura Patterson

28/07/2025 45 min
142. Why Most Businesses Fail—And What to Do Instead with Laura Patterson

Listen "142. Why Most Businesses Fail—And What to Do Instead with Laura Patterson"

Episode Synopsis

In this powerful episode of the Joyful Money Podcast, I sit down with Laura Patterson, founder of Vision Edge Marketing, to dive deep into what it really takes to build a sustainable, customer-centric business that thrives for decades.
Laura has been an entrepreneur since 1999, after a high-level corporate career at Motorola. She brings decades of wisdom and real-world experience helping B2B companies create data-driven strategies that drive growth and impact.
We discuss:
✨ Why most businesses fail in the first few years
✨ The real reason staying in business is harder than starting one
✨ How to design a strategy that’s rooted in customer value
✨ The biggest mistake coaches and consultants make when building offers
✨ The difference between strategy and tactics—and how to avoid random acts of marketing
🎁 Laura’s FREE GIFT: Download the “Accelerate Your Journey to Customer Centric Growth” worksheet 👉 https://visionedgemarketing.com/accelerate-your-customer-centric-organic-growth-worksheet/        
📚 Read Laura’s blog on strategy, advisory boards, and customer personas 👉 https://visionedgemarketing.com
🔗 Connect with Laura:
📧 Email: [email protected]
💼 LinkedIn: https://www.linkedin.com/in/laurapattersonvem/
💬 If you’re a coach or service provider ready to scale to $10K months with premium clients, apply for my 6-month program: https://explore.joyrowland.com/linktree/
💖 Please like, comment, and share this episode with a fellow entrepreneur. Don’t forget to subscribe for more interviews and insights that help you build a joyful, profitable business!
#Entrepreneurship #BusinessStrategy #CustomerCentricity #JoyfulMoney #LauraPatterson #VisionEdgeMarketing #PremiumClients

💌 DM me on Instagram if this episode resonated with you or you want to share your ahas: https://www.instagram.com/joy.rowland_/ 
 
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Let’s create money with ease, flow, alignment... and a whole lot of JOY!
 






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