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Listen "Groundswell: The Unseen Wave of Business Growth with Scott A. Martin"
Episode Synopsis
"A groundswell is an uprising...The goal is to transform human lives and change the world." - Scott A. Martin
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In our recent episode of Joseph Jaffe is not Famous, Scott A. Martin, the founder of Groundswell Origins, and I ventured into the profound nexus of marketing strategy and the rhythms of the natural world. We unpacked Scott's revolutionary philosophy of business growth, drawn from the powerful metaphor of a groundswell—a vision he beautifully captures in his book, "Groundswell: The Unseen Wave of Business Growth." Our conversation hinged on transitioning from disruptive marketing tactics towards cultivating meaningful customer relationships and unraveling the transformative ripple effects of this paradigm shift.
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Here are my show notes:
How did you come up with your bio? (11:09)
A gentle giant on a volcano. (15:52)
The definition of the groundswell and how waves form. (20:01)
The power of seeing patterns in the chaos. (24:34)
The three stages of impact. (29:57)
How to turn customers into true advocates. (34:30)
The power of recognising and rewarding loyalty. (37:34)
Transformation is a one way ticket. (42:55)
The value of forgiving mistakes. (48:55)
The importance of building foundation relationships. (54:39)
How can someone build a groundswell? (59:26)
Who's left and who's left. (1:03:41)
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Quote of the Episode: “Short cuts make long delays.” - J.R.R. Tolkien, The Fellowship of the Ring
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If you like what you see, please subscribe to the show: bit.ly/subscribetotheshow
Learn more about your ad choices. Visit megaphone.fm/adchoices
-------------------------------------------------------------------------------------------------------------------------------
In our recent episode of Joseph Jaffe is not Famous, Scott A. Martin, the founder of Groundswell Origins, and I ventured into the profound nexus of marketing strategy and the rhythms of the natural world. We unpacked Scott's revolutionary philosophy of business growth, drawn from the powerful metaphor of a groundswell—a vision he beautifully captures in his book, "Groundswell: The Unseen Wave of Business Growth." Our conversation hinged on transitioning from disruptive marketing tactics towards cultivating meaningful customer relationships and unraveling the transformative ripple effects of this paradigm shift.
-------------------------------------------------------------------------------------------------------------------------------
Here are my show notes:
How did you come up with your bio? (11:09)
A gentle giant on a volcano. (15:52)
The definition of the groundswell and how waves form. (20:01)
The power of seeing patterns in the chaos. (24:34)
The three stages of impact. (29:57)
How to turn customers into true advocates. (34:30)
The power of recognising and rewarding loyalty. (37:34)
Transformation is a one way ticket. (42:55)
The value of forgiving mistakes. (48:55)
The importance of building foundation relationships. (54:39)
How can someone build a groundswell? (59:26)
Who's left and who's left. (1:03:41)
-------------------------------------------------------------------------------------------------------------------------------
Quote of the Episode: “Short cuts make long delays.” - J.R.R. Tolkien, The Fellowship of the Ring
-------------------------------------------------------------------------------------------------------------------------------
If you like what you see, please subscribe to the show: bit.ly/subscribetotheshow
Learn more about your ad choices. Visit megaphone.fm/adchoices
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