In this episode of the Level Me Podcast, we chat with Zac Spuckler from Heart, Soul & Hustle, an expert in Facebook and Instagram ads for online businesses. Zac dives deep into the intricacies of running successful ad campaigns, the truth about low-ticket offers, and the importance of list-building to engage audiences over time.

Zac shares his journey from his humble beginnings as a young entrepreneur to building a thriving ad consultancy and agency that prioritizes high-touch, boutique client interactions. We discuss trends in ad creative, including why dynamic movement and captions are essential for scroll-stopping ads, and the pitfalls of relying solely on paid ads without solid back-end structures.

You'll also hear about Zac's views on mentorship, masterminds, and creating sustainable business growth with a lean team. For anyone navigating the digital marketing world, this episode offers invaluable insights into how to make a lasting impact with ads and build genuine connections with clients and community members.

Key Topics Covered:
- Misconceptions about low-ticket offers
- Strategies for effective ad creatives
- Importance of building an email list
- High-touch client engagement in a boutique agency setting
- Balancing growth and sustainability in business

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