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Episode Synopsis "Ep 10: Kate Hardcastle MBE, The Customer Whisperer on SME Covid realities"
Kate Hardcastle MBE, a.k.a. “The Customer Whisperer” is one of the UK’s leading ‘go-to’ business experts.You’ve seen her on TV & radio anticipating changing habits, consumer trends and how business both small, medium and large should adapt. All in all, she’s been at the heart of commercial trends for 25 years.I’ve worked with Kate on Sky News, talkRADIO and on an initiative called Indie Business Live where leading UK performers, lifestyle stars and businesses came together in the summer of 2020 for an online festival of performances and talks to showcase SMEs through the most challenging of times. And we keep hearing that word “pivoting” in the year just passed. How you’ve got to pivot or amend your product or service to navigate new Covid realities. Kate is a pivoter herself, starting life as a singer with Martha Reeves and the Vandelas.Listen 🎧 for some unique data-driven and experiential insights you can take for your business into 2021 with Kate Hardcastle MBE.
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