If you have come across the book by Dan Ariely "Predictably Irrational" and have been mesmerised by his field of study, then you have heard about the job of behavioural scientist. Aline Holzwarth is an applied behavioural scientist. She works at Duke University with Dan Ariely, and she runs her own podcast: https://www.habitweekly.com/behavioral-design-podcast. You can find out more about Aline and her profession here: www.alineholzwarth.comEnjoy the episode, and don't forget to write me for comments, suggestions and ideas!  | [email protected] 

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