This white paper by Jim Thomas, a gym business expert, focuses on transforming a gym's marketing strategy from passive attraction to proactive outreach. Thomas emphasizes that rather than waiting for prospects, gyms must actively engage with potential clients where they already are. The text outlines eight key strategies for this shift, including leveraging local partnerships, mastering direct outreach tactics, increasing community involvement, utilizing targeted advertising, and implementing human-centric automation for lead management. Additionally, the paper stresses the importance of involving all staff in outreach efforts and offering "friction-free" introductory offers to encourage new sign-ups, ultimately aiming to help gyms overcome obscurity and achieve growth.www.fmconsulting.netwww.linkedin.com/in/jimthomasconsulting

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