"The medium is the message" is a phrase coined by Marshall McLuhan meaning that the form of a medium embeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived.
Content is king. Emphasizing content over visual flash encourages the viewer to respond intellectually and the idea of storytelling takes precedence.
In recent years, the proliferation of photography as a pastime has meant a huge number of images being produced and viewed every day. Some photographers have resorted to using visual flash over interesting content to rise above the fray. I still believe that content is king.
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Barista, Montepulciano, Toscana 2005 - Photograph by Jeff Curto
Podcast is 8:43

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