JAR Inside the Research Podcast

JAR Inside the Research Podcast

Por: Journal of Advertising Research
This podcast gives listeners a look at the latest research articles published in the Journal of Advertising Research. Listen to authors describe their work and what motivated it, explore challenges they faced in the research process, and describe what they'd like to researched next. 
30 episodios disponibles

Latest episodes of the podcast JAR Inside the Research Podcast

Mostrando página 2 de 2

The Hidden Power of Music in Advertising 02/07/2024
Unlocking the Secrets of Sponsorship Retention 27/06/2024
Scent Strategies: Unleashing Implied Explosion in Perfume Ads 20/06/2024
Green Advertising Insights: The Power of a Single Tip 13/06/2024
Advertising and Company Value: Unpacking the Financial Impact 10/06/2024
Can We Turn ASMR Experiences Into Advertising? 07/04/2024
How Brand Managers Can Maximize Engagement with ASMR YouTube Content 25/03/2024
Cheerios, Anyone? Age-of-Acquisition’s Not-So-Great Effects on Brand Recognition 26/02/2024
Sex, Drugs and Hate Speech: Is My Brand Safe Near that Content? 17/11/2023
Hey Fatso! Do Ads that Mock Customers Really Work? 10/11/2023
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