When I heard the news about HondaJet for first time in 2015, I was not sure what to think. Honda is one of two top Japanese car manufacturers in US but it has been losing its sparks in the market. My initial thought was if Honda is going to let the Jet business lead its 72 year old company. I found its success was possible due to nothing fancy but rather ordinary in Japanese culture. Step by step approach with a long-term perspective and vision. Going over footsteps of the others and learning from their failure also played a big role for President and CEO Mr. Fujino Michimasa. In his interview with Nikkei Business, Mr. Fujino stayed calm and gave us hints how the success cannot be rushed. HondaJet Fujino, Buzzed Technology Has Its Pitfalls December 28, 2020 https://business.nikkei.com/atcl/gen/19/00087/122100133/ Translated and edited by JapanUnboxed #Japan #JapanUnboxed #nihongo #にほんご #Tokyo #learnJapanese #studyJapanese #kanji #madeinjapan #olympic #anime
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