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Listen "Ep 86 : Jessica M. Wilson on Consumer Behaviour Research Through Biosensors "
Episode Synopsis
How is biometrics is being used in consumer research and the unique challenges it faces in adoption in the commercial space (like marketing, design etc) when compared to academia ?
What are the common use cases for biometrics in consumer testing with client examples?
Can you elaborate a little on what kind of data to expect form different tools say eye-tracking, facial expression etc. ?
What are the common mistakes & things to watch out for while adopting bio-metrics by marketers, designers etc ?
Jessica answers the above questions and many more ,as she takes us into a fascinating world of unpacking human behaviour using biosensors.Jessica M. Wilson, Ph.D. is the Technical Director at iMotions A/S. She is a Neuroscientist with over a decade of experience conducting research in both human and animal models. She is also an award-winning science communicator with a proven track record of translating complex scientific information to any audience across multiple industries .
Please connect with Jessica on LinkedIn https://www.linkedin.com/in/jessicawilsonphd/
Jessica's Personal Website: www.jessicawilsonphd.com
Jessica's Company Website : https://imotions.com/
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
Please visit Jasravee at https://jasravee.com/
Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
Email Jasravee at [email protected]
Index
00:00 Preview & Introduction to Jessica
02:45 Applications of Biometrics in Consumer Research
11:36 Duracell Case Study
15:29 Expedia Case Study
18:18 Doing Biosensors Research Remotely Using Webcams
22:04 Eye Tracking & Its Applications -Branding/Advertising, Tracking Attention
24:44 Application of Other Tools like Facial Expressions Analysis, Skin Conductance
25:45 Common Mistakes while Adopting Biometrics & Consistency in Operational Definitions
32:12 Importance of Context & Analysis Using Human/Cultural Lens
34:48 Emerging Trends - Neuro-Forecasting for Box Office Success of Movies or Songs
37:35 Talent Show - Naginata Martial Arts
40:00 Rapid Fire - Personally Speaking with Jessica
42:34 Connect with Jessica
Useful Links of Things Discussed in the Conversation
JAR article by Duane Varan on Operational Definitions in Neuromarketing: http://www.journalofadvertisingresearch.com/content/55/2/176
Duracell Case Study
https://imotions.com/blog/powering-consumer-insight-advancements/
Expedia Lab Case Study
https://www.phocuswire.com/Inside-Expedia-s-Usability-Lab-consumer-behavior-provides-insights
Brain Synchrony and Spotify Plays
https://imotions.com/blog/the-future-of-music/
Follow Jagged with Jasravee on Social Media
Campsite One Link : https://campsite.bio/jaggedwithjasravee
Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.
Website : https://jasravee.com/
#biosensors #consumerbehavior #consumerbehaviorresearch #eyetracking #eyetrackingtechnology #facialexpressionanalysis #emotionrecognition #userexperience #marketresearch #marketresearchtools #Neuroscience #neuropsychology #Biometricsinmarketing #consumerbehaviour #Consumerresearch
What are the common use cases for biometrics in consumer testing with client examples?
Can you elaborate a little on what kind of data to expect form different tools say eye-tracking, facial expression etc. ?
What are the common mistakes & things to watch out for while adopting bio-metrics by marketers, designers etc ?
Jessica answers the above questions and many more ,as she takes us into a fascinating world of unpacking human behaviour using biosensors.Jessica M. Wilson, Ph.D. is the Technical Director at iMotions A/S. She is a Neuroscientist with over a decade of experience conducting research in both human and animal models. She is also an award-winning science communicator with a proven track record of translating complex scientific information to any audience across multiple industries .
Please connect with Jessica on LinkedIn https://www.linkedin.com/in/jessicawilsonphd/
Jessica's Personal Website: www.jessicawilsonphd.com
Jessica's Company Website : https://imotions.com/
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
Please visit Jasravee at https://jasravee.com/
Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
Email Jasravee at [email protected]
Index
00:00 Preview & Introduction to Jessica
02:45 Applications of Biometrics in Consumer Research
11:36 Duracell Case Study
15:29 Expedia Case Study
18:18 Doing Biosensors Research Remotely Using Webcams
22:04 Eye Tracking & Its Applications -Branding/Advertising, Tracking Attention
24:44 Application of Other Tools like Facial Expressions Analysis, Skin Conductance
25:45 Common Mistakes while Adopting Biometrics & Consistency in Operational Definitions
32:12 Importance of Context & Analysis Using Human/Cultural Lens
34:48 Emerging Trends - Neuro-Forecasting for Box Office Success of Movies or Songs
37:35 Talent Show - Naginata Martial Arts
40:00 Rapid Fire - Personally Speaking with Jessica
42:34 Connect with Jessica
Useful Links of Things Discussed in the Conversation
JAR article by Duane Varan on Operational Definitions in Neuromarketing: http://www.journalofadvertisingresearch.com/content/55/2/176
Duracell Case Study
https://imotions.com/blog/powering-consumer-insight-advancements/
Expedia Lab Case Study
https://www.phocuswire.com/Inside-Expedia-s-Usability-Lab-consumer-behavior-provides-insights
Brain Synchrony and Spotify Plays
https://imotions.com/blog/the-future-of-music/
Follow Jagged with Jasravee on Social Media
Campsite One Link : https://campsite.bio/jaggedwithjasravee
Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.
Website : https://jasravee.com/
#biosensors #consumerbehavior #consumerbehaviorresearch #eyetracking #eyetrackingtechnology #facialexpressionanalysis #emotionrecognition #userexperience #marketresearch #marketresearchtools #Neuroscience #neuropsychology #Biometricsinmarketing #consumerbehaviour #Consumerresearch
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