Ep 74 : Arun Iyer on Building Indian Unicorn Startups Brands of Tomorrow- Byju's, Wakefit, Tata 1mg

04/05/2022 45 min Temporada 1 Episodio 74

Listen "Ep 74 : Arun Iyer on Building Indian Unicorn Startups Brands of Tomorrow- Byju's, Wakefit, Tata 1mg"

Episode Synopsis

How Wakefit ,a D2C Brand, was built from scratch  primarily using content marketing ?
How are unicorns  like Byju's  &  Tata 1mg  being built as long-lasting brands of tomorrow ?
What is business model of  Spring Capital to position itself as a  skin-in-the-game marketing consulting firm ?

Arun answers the above questions and more as he talks about case studies of building unicorn startup brands, and making the brand a 'moat'. Arun Iyer is a Founder and Creative Partner at Spring Marketing Capital. In his previous avatar he was the Chairman & Chief Creative Officer at Lowe Lintas India. 
Please connect with Arun on Linkedin https://www.linkedin.com/in/arun-iyer-1b155312
Email Arun at [email protected]

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. 


00:00 Preview & Introduction to Arun
02:29 Spring Capital Business Model 
06:32 Building Enduring Brands
10:19 Wakefit Case Study - Building Unicorn Brands
27:18 Byju's Case Study - Building Unicorn Brands
38:04 Tata 1mg Caselet
40:54 Rapid Fire - Personally Speaking with Arun
43:21 Connecting with Arun Iyer


Please visit Jasravee at https://jasravee.com/
Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/  
Email Jasravee at [email protected]

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Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd.

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