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Listen "Ep 72 : Ben Worthen on Content Marketing Strategy & Brand Storytelling - Creating an Editorial Sub-Brand"
Episode Synopsis
Why companies should invest in brand storytelling and how to do it right ?
How to overcome the cultural and organizational obstacles to doing content marketing well?
Half the money spent on content may be wastes . How does one change that ?
What are the content marketing metrics that really matter ?
Ben answers the above question and many more & teaches marketers what they can learn from journalists. Ben Worthen is CEO of Message Lab, an award-winning agency that combines journalism, data and design to craft content and create experiences that get real results.
Ben developed his storytelling and investigative savvy working as a journalist for 13 years, winning many national awards for news and feature writing. In 2007, he joined The Wall Street Journal, where he covered the tech industry and wrote more than 50 Page One stories. Current and former clients of Message Lab include Facebook, Google, GoDaddy, ServiceNow, Elastic, and Silicon Valley Bank.
Connect with Ben on Linkedin : https://www.linkedin.com/in/benworthen/
Visit Message Lab : https://messagelab.com/
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
Please visit Jasravee at https://jasravee.com/
Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
Email Jasravee at [email protected]
00:00 Preview & Introduction to Ben Worthen
02:20 Anti-Advertising, Engaging with Ideas, Not With Products
18:33 Case Studies of Creating Engagement with Ideas
22:44 How Engagement Translates into CTA
24:52 Organizational Challenges to Content Marketing
31:07 Brand Marketing Campaign v& Content Marketing
33:41 Creating an Editorial Sub-Brand - Helping Humans
38:55 Human Stories - Digging Deeper vs Analyzing Data
44:33 Rapid Fire - Personally Speaking with Ben Worthen
47:35 Talent Show -Singing while Gargling
48:20 Connect with Ben
Follow Jagged with Jasravee on Social Media
Campsite One Link : https://campsite.bio/jaggedwithjasravee
Facebook Page : https://www.facebook.com/jaggedwithjasravee
Instagram : https://www.instagram.com/jagggedwithjasravee/
Podcast Page : https://anchor.fm/jagged-with-jasravee
Youtube Page : https://www.youtube.com/c/jaggedwithjasravee
Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.
Website : https://jasravee.com/
#contentstrategy #Contentmarketingstrategy #contentmarketing #contentmarketingtips #contentcreation #contentcreationstrategy #benworthen #messagelab #websitecontent #websitecontentideas #contentmarketing101 #websitecontentstrategy #contentwriting #marketingcontent #brandcontentcreation
How to overcome the cultural and organizational obstacles to doing content marketing well?
Half the money spent on content may be wastes . How does one change that ?
What are the content marketing metrics that really matter ?
Ben answers the above question and many more & teaches marketers what they can learn from journalists. Ben Worthen is CEO of Message Lab, an award-winning agency that combines journalism, data and design to craft content and create experiences that get real results.
Ben developed his storytelling and investigative savvy working as a journalist for 13 years, winning many national awards for news and feature writing. In 2007, he joined The Wall Street Journal, where he covered the tech industry and wrote more than 50 Page One stories. Current and former clients of Message Lab include Facebook, Google, GoDaddy, ServiceNow, Elastic, and Silicon Valley Bank.
Connect with Ben on Linkedin : https://www.linkedin.com/in/benworthen/
Visit Message Lab : https://messagelab.com/
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
Please visit Jasravee at https://jasravee.com/
Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
Email Jasravee at [email protected]
00:00 Preview & Introduction to Ben Worthen
02:20 Anti-Advertising, Engaging with Ideas, Not With Products
18:33 Case Studies of Creating Engagement with Ideas
22:44 How Engagement Translates into CTA
24:52 Organizational Challenges to Content Marketing
31:07 Brand Marketing Campaign v& Content Marketing
33:41 Creating an Editorial Sub-Brand - Helping Humans
38:55 Human Stories - Digging Deeper vs Analyzing Data
44:33 Rapid Fire - Personally Speaking with Ben Worthen
47:35 Talent Show -Singing while Gargling
48:20 Connect with Ben
Follow Jagged with Jasravee on Social Media
Campsite One Link : https://campsite.bio/jaggedwithjasravee
Facebook Page : https://www.facebook.com/jaggedwithjasravee
Instagram : https://www.instagram.com/jagggedwithjasravee/
Podcast Page : https://anchor.fm/jagged-with-jasravee
Youtube Page : https://www.youtube.com/c/jaggedwithjasravee
Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.
Website : https://jasravee.com/
#contentstrategy #Contentmarketingstrategy #contentmarketing #contentmarketingtips #contentcreation #contentcreationstrategy #benworthen #messagelab #websitecontent #websitecontentideas #contentmarketing101 #websitecontentstrategy #contentwriting #marketingcontent #brandcontentcreation
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