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Listen "Ep 65 : Patrick Fagan on Using Neuroscience & Behavioral Economics to Turn Minds Into Money"
Episode Synopsis
How can you use person’s digital footprint to identify their personality, and predict future behaviour ?
What is the secret behind engagement of Tiktok & personalization of Spotify ?
How nudging has been used effectively by UK Government in promoting Covid Vaccination ? Six powerful nudges packed into one short sentence ?
Patrick answers the above questions and gives us a peek on application of neuroscience for understanding minds, optimizing messaging and nudging behaviour. Patrick Fagan is Co-founder and Chief Science Officer, Capuchin Behavioural Science. He is a consultant, lecturer, author, public speaker. Patrick was Lead Psychologist at Cambridge Analytica for until the company went into administration.
Patrick's Linkedin -https://www.linkedin.com/in/pfagan87/
Patrick's Website -https://www.patrickfagan.co.uk/
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
Please visit Jasravee at https://jasravee.com/
Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
Email Jasravee at [email protected]
0:00 Preview & Introduction to Patrick
02:45 Why Cute Sells
04:19 How Irrational Are We & How Little of Our Thinking is Conscious
08:06 Grabbing Attention, Making Choices ; Cocktail Party Effect
12:58 How We Will Die -Using Media Consumption to Predict Behaviour
15:04 Using Face Shape to Predict Personality
17:43 Digital Footprints & Principle of Thin Slices
20:30 How Spotify is using AI to Personalize Our Music
22:39 Secret Technology Insights Behind Tiktok
25:34 Matching Brands/NFTs to Tiktok Influencers
27:49 Understanding Minds to Optimize Marketing Messaging
32:15 Book Hooked - How to Grab People's Attention
35:40 How UK used Nudging to Encourage Vaccination
38:35 Why is UK the Hub of Behavioural Science
40:15 Watch-outs to Minimize Being Influenced/Manipulated
42:38 Rapid Fire- Speaking Personally with Patrick
44:48 Connecting with Patrick Fagan
Follow Jagged with Jasravee on Social Media
Campsite One Link : https://campsite.bio/jaggedwithjasravee
Facebook Page : https://www.facebook.com/jaggedwithjasravee
Instagram : https://www.instagram.com/jagggedwithjasravee/
Podcast Page : https://anchor.fm/jagged-with-jasravee
Youtube Page : https://www.youtube.com/c/jaggedwithjasravee
Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.
Website : https://jasravee.com/
#neuropsychology #neuroscience #consumerscience
What is the secret behind engagement of Tiktok & personalization of Spotify ?
How nudging has been used effectively by UK Government in promoting Covid Vaccination ? Six powerful nudges packed into one short sentence ?
Patrick answers the above questions and gives us a peek on application of neuroscience for understanding minds, optimizing messaging and nudging behaviour. Patrick Fagan is Co-founder and Chief Science Officer, Capuchin Behavioural Science. He is a consultant, lecturer, author, public speaker. Patrick was Lead Psychologist at Cambridge Analytica for until the company went into administration.
Patrick's Linkedin -https://www.linkedin.com/in/pfagan87/
Patrick's Website -https://www.patrickfagan.co.uk/
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
Please visit Jasravee at https://jasravee.com/
Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
Email Jasravee at [email protected]
0:00 Preview & Introduction to Patrick
02:45 Why Cute Sells
04:19 How Irrational Are We & How Little of Our Thinking is Conscious
08:06 Grabbing Attention, Making Choices ; Cocktail Party Effect
12:58 How We Will Die -Using Media Consumption to Predict Behaviour
15:04 Using Face Shape to Predict Personality
17:43 Digital Footprints & Principle of Thin Slices
20:30 How Spotify is using AI to Personalize Our Music
22:39 Secret Technology Insights Behind Tiktok
25:34 Matching Brands/NFTs to Tiktok Influencers
27:49 Understanding Minds to Optimize Marketing Messaging
32:15 Book Hooked - How to Grab People's Attention
35:40 How UK used Nudging to Encourage Vaccination
38:35 Why is UK the Hub of Behavioural Science
40:15 Watch-outs to Minimize Being Influenced/Manipulated
42:38 Rapid Fire- Speaking Personally with Patrick
44:48 Connecting with Patrick Fagan
Follow Jagged with Jasravee on Social Media
Campsite One Link : https://campsite.bio/jaggedwithjasravee
Facebook Page : https://www.facebook.com/jaggedwithjasravee
Instagram : https://www.instagram.com/jagggedwithjasravee/
Podcast Page : https://anchor.fm/jagged-with-jasravee
Youtube Page : https://www.youtube.com/c/jaggedwithjasravee
Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.
Website : https://jasravee.com/
#neuropsychology #neuroscience #consumerscience
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