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Listen "Ep 52 : Michelle Niedziela on Sensory Marketing, Neuroscience in Market Research - Applying Neuropsychology to Understanding Consumer Behavior"
Episode Synopsis
How do you use neuroscience in market research? How should various research techniques get combined to better understand how a consumer experiences a product?
What is sensory footprint and brand harmony? How do senses contribute to a congruent brand experience? How would this apply on online shopping experience ?
Michelle answers the above questions as she takes us into a fascinating world of application of neuroscience in market research and sensory marketing. Michelle (Murphy) Niedziela, PhD is VP of Research & Innovation at HCD Research. She is a Consumer Behavioral Neuroscientist and Research Innovation Specialist.
You can connect with Michelle at Linkedin https://www.linkedin.com/in/michelle-niedziela-phd-b581a712/
Email Michelle at [email protected]
You can visit her company HCD Research blog at www.hcdi.net/blog
You can follow HCD Research on Twitter (@HCDResearchInc & @HCDNeuroscience), HCD Linkedin page is https://www.linkedin.com/company/hcd-research/
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
Please connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
Email Jasravee at [email protected]
0:00 Preview and Introduction to Michelle
1:31 Market Research Techniques incorporating Neuroscience
6:51 Application of Neuroscience in Market Research -Decision Making, Importance of Context, Action Standards
14:56 Sensory Marketing - Sensory Footprint, Incongruence decreases Purchase Intent
19:38 Online Sensory Marketing
22:42 Sensory Marketing in E-commerce - Metaverse, Augmented Reality
27:05 Examples of Brands doing great Sensory Marketing
30:29 Effective Sensory Marketing - Collaboration of Marketing and R&D
31:54 Talent Show by Michelle - Argentine Tango
34:33 Rapid Fire - Personally Speaking with Michelle
37:00 How to Get in Touch with Michelle
Follow Jagged with Jasravee on Social Media
Facebook Page : https://www.facebook.com/jaggedwithjasravee
Instagram : https://www.instagram.com/jagggedwithjasravee/
Podcast Page : https://anchor.fm/jagged-with-jasravee
Youtube Page : https://www.youtube.com/c/jaggedwithjasravee
Linktree : https://linktr.ee/jaggedwithjasravee
Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Please visit our blog at http://www.mastersun.in/
#sensorybranding #neuroscience #marketresearch
What is sensory footprint and brand harmony? How do senses contribute to a congruent brand experience? How would this apply on online shopping experience ?
Michelle answers the above questions as she takes us into a fascinating world of application of neuroscience in market research and sensory marketing. Michelle (Murphy) Niedziela, PhD is VP of Research & Innovation at HCD Research. She is a Consumer Behavioral Neuroscientist and Research Innovation Specialist.
You can connect with Michelle at Linkedin https://www.linkedin.com/in/michelle-niedziela-phd-b581a712/
Email Michelle at [email protected]
You can visit her company HCD Research blog at www.hcdi.net/blog
You can follow HCD Research on Twitter (@HCDResearchInc & @HCDNeuroscience), HCD Linkedin page is https://www.linkedin.com/company/hcd-research/
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
Please connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
Email Jasravee at [email protected]
0:00 Preview and Introduction to Michelle
1:31 Market Research Techniques incorporating Neuroscience
6:51 Application of Neuroscience in Market Research -Decision Making, Importance of Context, Action Standards
14:56 Sensory Marketing - Sensory Footprint, Incongruence decreases Purchase Intent
19:38 Online Sensory Marketing
22:42 Sensory Marketing in E-commerce - Metaverse, Augmented Reality
27:05 Examples of Brands doing great Sensory Marketing
30:29 Effective Sensory Marketing - Collaboration of Marketing and R&D
31:54 Talent Show by Michelle - Argentine Tango
34:33 Rapid Fire - Personally Speaking with Michelle
37:00 How to Get in Touch with Michelle
Follow Jagged with Jasravee on Social Media
Facebook Page : https://www.facebook.com/jaggedwithjasravee
Instagram : https://www.instagram.com/jagggedwithjasravee/
Podcast Page : https://anchor.fm/jagged-with-jasravee
Youtube Page : https://www.youtube.com/c/jaggedwithjasravee
Linktree : https://linktr.ee/jaggedwithjasravee
Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Please visit our blog at http://www.mastersun.in/
#sensorybranding #neuroscience #marketresearch
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