How has one of India's oldest tea  brand Brook Bond Red Label  stayed consistent over its core idea…even while refreshing it as we evolve ? 
Not just a Cadbury Ad : How did the thinking behind an exemplary communication come about; which supported local businesses in the covid times ?
Cadbury re-imagined ad : What would you say are the benefits to a brand in giving such a twist to a classic ? 
How do you look at small town as a segment, any insights and observations on the same ?

Prem Narayan, Chief Strategy Officer at Ogilvy India, answers the above questions and more as he talks about his experience of working on some of the top Indian advertising campaigns of the last decade by Ogilvy.  In fact some of these campaigns are widely celebrated and awarded. For example in the Asia Pacific Marketing Effectiveness Awards Effie 2021 , Ogilvy India had a Silver win was for Red Label's 'Taste Of Togetherness' and the Bronze came for Mondelez's 'Not Just A Cadbury Ad'.

You can reach out to Prem at [email protected] or connect with him on Linkedin https://www.linkedin.com/in/prem-narayan-47a0a5a/

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. 

Please connect with Jasravee on Linkedin at  https://www.linkedin.com/in/jasravee/

00:00  Preview & Introduction to Prem
01:53  Brand Red Label -Taste of Togetherness Campaign  
14:09  The Power of Briefs - Client Brief, Creative Brief
16:12  Significance of ‘Seek Out content
20:40  ‘Not just a Cadbury Ad’ Campaign 
27:47  Red Label Ad - Physical vs Social Distancing 
30:49  Cadbury Dairy Milk -Re-imaging a Classic 
35:33  Small Town Consumer 
48:15  Rapid Fire - Personally Speaking with Prem


Prem talks about how the celebrated and award-winning Brook Bond Red Label has adopted a relevant and grand purpose that its genuinely making India find common ground over a cup of tea through its various campaigns like the current transgender ad,  that type of girl ad and 6pack bands etc.

Prem talks  about another award winning 'Not just a Cadbury Ad' . He talks about how they collaborated with a data company in Bangalore to deliver a hyper-local campaign that boosted the morale and sales of local retailers. He explains the  thinking behind an exemplary communication come  which supported local businesses in the covid times .

Prem gives his views on Cadbury re-imagined ad : Good Luck girls. He explains the  benefits to a brand in giving such a twist to a classic; and in adapting to changing times. He also gives his views on  nostalgia marketing.

Prem talks about his view on small town India, and explains that 'small town' is a mindset that is present amongst 95% of urban Indians. 

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Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Please visit our blog at http://www.mastersun.in/

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