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Listen "Ep 11 : Gurkha -The World's Finest Cigars, Global Super Brand ,Indian Origin & its Luxury Marketing Strategy & Brand Launch in India by Danny Carroll"
Episode Synopsis
How to re-invent a hundred year old dying Indian Cigar brand founded in 1887 and transform it to a premium global super brand for the ultra-rich ?
How did an Indian Parsi Guy, based in Florida, disrupt cigar consumption in 1992 by taking inspiration from the Great Indian Curry ?
How to launch a super-luxury brand in India (which retails at high-end at USD 3000 per stick ) and ensure it becomes a roaring success in five years ?
Danny Carroll, serial entrepreneur and brand ambassador of Gurkha in India answers the above questions and many more as he takes us onto a fascinating ride of how a brand of Indian cigars founded in 1887 patronised by the British Army was re-invented by an enterprising Parsi gentleman based in Florida, Mr Kaizad Hansotia. Mr Hansotia re-invented cigars and disrupted the category ensuring that Gurkha became the world's finest cigars.
Today, Gurkha has over 105 Brands. Visit Gurkha at www.gurkhacigars.com Danny talks about how he & team Gurkha launched Gurkha in India and how they displaced far cheaper Cuban cigars. He takes us on a fascinating journey of how they created the infrastructure, the community & the market for cigar consumption in India. He also talks about how they marketed to the super-rich in India, making the brand synonymous with the best the money can buy, and an essential treat at the wedding of the super-rich including a certain Mr. Mukesh Ambani.
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. https://www.linkedin.com/in/jasravee/
Subscribe to Jagged with Jasravee on Youtube
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Facebook Page : https://www.facebook.com/jaggedwithjasravee
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Podcast Page : https://anchor.fm/jagged-with-jasravee
Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Please visit our blog at www.mastersun.in
How did an Indian Parsi Guy, based in Florida, disrupt cigar consumption in 1992 by taking inspiration from the Great Indian Curry ?
How to launch a super-luxury brand in India (which retails at high-end at USD 3000 per stick ) and ensure it becomes a roaring success in five years ?
Danny Carroll, serial entrepreneur and brand ambassador of Gurkha in India answers the above questions and many more as he takes us onto a fascinating ride of how a brand of Indian cigars founded in 1887 patronised by the British Army was re-invented by an enterprising Parsi gentleman based in Florida, Mr Kaizad Hansotia. Mr Hansotia re-invented cigars and disrupted the category ensuring that Gurkha became the world's finest cigars.
Today, Gurkha has over 105 Brands. Visit Gurkha at www.gurkhacigars.com Danny talks about how he & team Gurkha launched Gurkha in India and how they displaced far cheaper Cuban cigars. He takes us on a fascinating journey of how they created the infrastructure, the community & the market for cigar consumption in India. He also talks about how they marketed to the super-rich in India, making the brand synonymous with the best the money can buy, and an essential treat at the wedding of the super-rich including a certain Mr. Mukesh Ambani.
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. https://www.linkedin.com/in/jasravee/
Subscribe to Jagged with Jasravee on Youtube
https://www.youtube.com/channel/UCUo6M-uODgb7gIEO014XIGg?sub_confirmation=1
Follow Jagged with Jasravee on Social Media
Youtube Page : https://www.youtube.com/JaggedWithJasravee
Facebook Page : https://www.facebook.com/jaggedwithjasravee
Instagram : https://www.instagram.com/jagggedwithjasravee/
Podcast Page : https://anchor.fm/jagged-with-jasravee
Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Please visit our blog at www.mastersun.in
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