In this episode of Jackalopes Explore, Floyd, Emi, Steve, and Aaron dive into the world of dynamic pricing—the ever-changing cost of goods and services driven by algorithms, supply and demand, and even your own browsing history. From airline tickets and theme park passes to Uber rides and online shopping, companies are using real-time data to maximize profits… but at what cost? Is dynamic pricing just smart business, or is it a form of digital price gouging? And how can consumers fight back? Join the crew as they break down the mechanics of this pricing strategy, explore its hidden consequences, and share wild examples of how it affects everyday life.

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