In this episode we sit down with Anthony Fletcher, CEO of Graze – the healthy snack box people.  Anthony has taken Graze from a fledgling snack delivery service to a brand that's stocked by supermarkets around the world. Before that he was with chirpy drinks brand Innocent for six years and says the skills needed to succeed in the two scale-ups were similar. He talks to us about: Not letting your ego get in the way – expecting your first hypothesis to be wrong Not believing in big market research reports – ask customers what they think instead Not getting lost in data – work out which bits of information can help which people  Coping with growth and international expansion – it involves thousands of cardboard bunnies GUEST: Anthony Fletcher  HOST: Hunter Ruthven  For more on Be the Business, subscribe to our newsletter here www.bethebusiness.com

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