We all want to monetize our authority and the genius that is innate to us - it’s a no-brainer, right? But what about adversity? Why does it seem socially unacceptable to use our stories of adversity in our sales and marketing?Before I decided to do my TEDx talk, I knew there would be people who would judge me for talking about my experience with losing my son. Or, maybe it was my own fear saying that.In this episode, I’ll explore:Why it’s important to share your adversityWhy monetization seems like a dirty wordSeparating the emotion from moneyHow we use adversity to propel you forwardPeople buy from humans. Your clients are humans. When we connect to each other’s humanity, everyone is richer for it. Money in the hands of good people makes the world a better place.Everyone has authority. Your authority matters! www.monetizeyourauthority.comFacebook group: https://www.facebook.com/groups/profitablehappyceoIG: https://www.instagram.com/carrie_e_koh/Music credit: Like We Do It by Grace MesaA Podcast Launch Bestie production

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