Welcome to It’s only a Prototype!What does it really take to launch a physical product? Spoiler: it’s messy, it’s unpredictable and it’s never as smooth as the success stories make it sound.Welcome to It’s only a Prototype, the podcast that goes behind the curtain of product development. In this trailer episode, your hosts Phil Staunton, an experienced industrial designer and founder of a product design consultancy, and Tom Constable, a curious outsider with a tech and entrepreneurial background, introduce the purpose of the show and what you can expect in the season ahead.Whether you're navigating complex supply chains, trying to avoid manufacturing pitfalls, or wondering when to pivot or pull the plug, this is the podcast where product people share the lessons they learned the hard way.What You’ll Learn in This Trailer:Why launching physical products is harder than most people thinkThe painful (and funny) lessons learned from past product flopsWhat motivated Phil to create this show after 15 years in product designWhy resilience, humility, and curiosity are essential in NPDA sneak peek at the key topics coming up this season—like re-shoring manufacturing, dealing with copycats, navigating IP headaches, and moreMeet the Hosts:Phil Staunton – Industrial designer, design agency founder, and someone who knows first-hand how tough the hardware journey can beTom Constable – Entrepreneur, tech geek, and your “professional idiot in the room,” asking the questions you wish someone else wouldWho This Podcast Is For:Innovation and product leadersStart-up founders and entrepreneursProduct designers and engineersAnyone building or launching a physical productTopics You Can Expect in the Series:Moving your manufacturing back from overseasSurviving IP battles and counterfeit productsBalancing speed to market with qualityHow to validate your idea before you spend a fortuneWhat to do when your product just isn’t workingResilience, mindset, and the mental game of product developmentDon’t Miss an Episode:Follow or subscribe on your favourite podcast platform to get notified when new episodes drop. Stay Connected:Phil's LinkedIn: https://www.linkedin.com/in/philstaunton/Tom's LinkedIn: https://www.linkedin.com/in/tom-constable/D2M Website: https://www.design2market.co.uk/YouTube: https://www.youtube.com/@ProductInnovationAcademyLike the trailer?Leave us a rating and a short review, it helps others discover the show!Chapters:[00:00] What is *It’s Only a Prototype* all about?[00:33] How do the hosts feel about launching the podcast?[01:56] What role does Tom play as a host?[02:12] Why launch a podcast on hardware development?[03:21] What else is critical to success?[03:53] What topics will the show cover?

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