Storytelling has been around since the beginning of time. Craft a good story, and people will believe, align, follow and support. In an age of omnichannel brand experiences and digital disruption unlocking story thinking has never been more important, and can create a visceral connection. Christopher Skinner, founder and principal of beauty creative agency School House, has become one of the industry’s must-know names when it comes to building strategies, brand creative, and immersive environments for the world’s most in-demand beauty brands. Chris joins Kelly Kovack to share how a culture of kindness, openness, and empathy along with a deep intuitive understanding of the beauty category differentiates School House.
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