In this episode, Kevin and Mike are joined by Jeremy Smith (Managing Partner at 4C Associates) to discuss all the aspects and the inherent tension between buying (Procurement) and selling (the Vendor). The speakers cover the topics as: Jeremy, as a procurement professional, to talk about procurement vs. sales and how it's not always about the lowest cost but the most value Is there such a thing as a win-win negotiation? How are procurement enabling marketing to drive growth Kevin, as a seller of strategic SEO services, to talk about his experience of negotiating with procurement Lessons learnt when buying and selling marketing servicesCheck It’s a Good Start Youtube channel for more episodes and discussion.

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