ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Brand drift: Mark's parents predicted the downfall of Cracker Barrel"
Episode Synopsis
What does your brand promise? If you dilute how you live up to that promise or drift from it, your customers will know it long before there are any Cracker Barrel-style news items.
Interested in coaching or training on these topics for you or your team? We'd love to hear from you! Email Mike and Mark.
Interested in coaching or training on these topics for you or your team? We'd love to hear from you! Email Mike and Mark.
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