Episode Synopsis "Digital Transformation with Sylvia Rausch"

In this episode, we’ll be speaking to Sylvia Rausch, Marketing Director @ Saba Infraestructuras; a company driving Customer-centric Digital Transformation in Urban Mobility, Saba is one of the largest car park operators in the world, with more than 385 000 parking spaces across 9 countries. Since Sylvia became Marketing Director at Saba in 2014, the Car Parking industry has been evolving dynamically. What used to be an “infrastructure management” business is now part of the Urban Mobility Ecosystem. Driven by changing consumer preferences and technology, new business models are popping up all the time. As Head of Marketing, Sylvia and her team focus on providing customer-centric solutions and leveraging the power of digital technology. The Digital Transformation that they have initiated includes: • Defining a scalable customer-centric Digital Strategy, • Conceiving and Implementing the digital eco-system  • Introducing Agile methodology Learn how Sylvia and her team turned their initial plans into a major success story.

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