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Listen "Episode 3: Fare Play & A Bottle of Booze"
Episode Synopsis
When a price war with a competitor caused big trouble for Southwest Airlines, the company made a marketing gamble that would determine the future of the airline. In this episode, Southwest Senior Vice President and Chief Marketing Officer Ryan Green tells us the story of how Southwest was saved by a fifth of liquor. For more stories on Southwest Airlines’ 50 years of flying and a look behind the scenes, check out latimes.com/isthisseatopen.
More episodes of the podcast Is This Seat Open?
Episode 20: Flying Through A Pandemic
22/06/2021
Episode 19: Yes, This Seat Is Open
22/06/2021
Episode 18: The Last Flight Of Rosa Parks
22/06/2021
Episode 17: Hedging Against Jet Fuel
22/06/2021
Episode 16: Donating Time, Talent & Tickets
22/06/2021
Episode 15: A Flight For Her Life
15/06/2021
Episode 14: The Darkest Hour
15/06/2021
Episode 13: Used Doesn’t Mean Useless
15/06/2021
Episode 12: Love Is In The Air
15/06/2021
Episode 11: Paying It Forward
15/06/2021
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