This week, Ira spoke with Heath Schneider, “The Bootlegger’s Grandson” from Bad Bear Enterprises. In this distilled episode of Ira’s Everything Bagel, Heath talks about his grandmother, Lorine Sextro, who created the recipe for Iowa Legendary Rye; why he has dedicated himself to taking back the history of his grandmother; how Whiskey Rich (a 5th generation bootlegger whose family got the recipe from Grandma Sextro) continues to inspire the company; how a small town dedicated itself to moonshine during prohibition; why Al Capone considered it “the good stuff”; and why the recipe deserves to be preserved.

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