The Effectiveness Files: Alistair Macrow

IPA Podcast
03/12/2025 49 min
The Effectiveness Files: Alistair Macrow

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Episode Synopsis

Alistair Macrow, former CEO of McDonald's UK & Ireland, joins the IPA Effectiveness Files podcast to discuss his journey from CMO to CEO, the value that marketing brings to a business, his advice for agencies and much more.
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