Fifth Third Bank's recent acquisition of fintech Rise Money builds on a long history of financial services innovation.   In this episode, Tom Bianco, the general manager of embedded payments at Fifth Third, discusses the Rise acquisition and how it is part of a tradition developing new products and services. We discuss how the bank approaches questions like whether to build, buy, or partner for new products, and how it decides what areas to examine next.   The IPA thanks our member sponsor, Netspend, for helping to make this show possible.   This podcast was recorded on June 1, 2023. Things may have changed by the time you hear it.    

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