ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Spotify Podcast Advertising"
Episode Synopsis
We discuss our recent research piece on Spotify's push into Podcasting and how it plans to monetise shows via advertising. We explore:
How to segment Spotify's podcast inventory and monetisation methods across inventory types
Bidding and sales mechanisms across top podcast shows
Spotify's take rate across inventory types
Spotify Podcast unit economics and outlook
How to segment Spotify's podcast inventory and monetisation methods across inventory types
Bidding and sales mechanisms across top podcast shows
Spotify's take rate across inventory types
Spotify Podcast unit economics and outlook
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