In this episode of Invest in SQFT, we dive into the diverse world of entrepreneurship with our guest, Jose Berlanga. We explore various styles, personalities, and strategies that define successful entrepreneurs. Jose shares his insights on the importance of understanding your venture's risk level and highlights the critical balance between gut feelings and thorough research. Discover the advantages of gaining industry experience before launching your own business and the pitfalls of neglecting essential business aspects. Learn why it's crucial to focus on all areas of your enterprise—from marketing to accounting—to ensure a well-rounded approach. Tune in to hear valuable insights on how to navigate the entrepreneurial landscape, avoid common mistakes, and set your business up for success by understanding and managing risks effectively.

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