Today’s guest is Aurora Winter, MBA. She is a bestselling author, TV-producer, media coach, ghostwriter, and successful serial entrepreneur. Aurora uses her film-making expertise and neuroscience to help people communicate and get results, whether it’s raising 7 figures for a startup, negotiating for a raise, or enrolling a new client. If you have ever wanted to write a book, become an in-demand speaker, or communicate more effectively, you will definitely want to stay tuned. In this episode we discuss: Introduction to the episode  [2:29] Aurora’s interesting facts when she was a child  [4:03] Her first exposure in entrepreneurship  [6:30] Working in the film business, her own film and TV  production company  [7:52] Starting writing books, screenplays  [9:45] Useful tips on how to write a book  [10:50] Identifying if the screenplay is written well or not  [14:45] Recommended resources to start your writing journey  [16:40] Attracting ideal clients for your business using books  [18:45] Techniques on how to monetize your books  [21:10] Books are legacy assets and life assets [23:50] Ways on how to market your book [24:30] Importance of books in our life  [28:05] Best way to get in touch with Aurora [31:30] Quotable Quotes Before you face that empty blank intimidating page, consider well 'what am I doing here, and why am I doing it and what really matters.' Any kind of framework that is proven to work, is not constricting you. It is liberating you.  Your story matters, your life experiences matter, your business expertise matters and you may be the answer to somebody’s prayers. Listen to other PTSS Episodes How AIM Framework is Useful for People and Business with Michael Roderick Growing Online Presence to Attract Talents and Audience with Shana Cosgrove Sell More Books on Amazon: Research, Creation and Marketing with Dave Chesson Links to sources and tools Connect with Aurora on LinkedIn Learn more about her book coaching and other services Get Aurora's book on Amazon Turn Words Into Wealth: Blueprint for Your Business, Brand, and Book to Create Multiple Streams of Income & Impact Marketing Fastrack: The Little Book That Launched A New Business: $250,000 in 90 Days  7 Ways to Make 7 Figures with Your Million-Dollar Message Thanks for listening. Don’t forget to like us on Facebook: https://www.facebook.com/passthesecretsauce to get updates on new episodes. If you haven’t already, please follow and leave a review for our podcast, we’ll really appreciate it. And as always, don’t forget to pass the secret sauce. Support our podcast If you’re a fan of the show, there are three simple things you can do to support our work: Subscribe, rate and review: https://podcasts.apple.com/us/podcast/pass-the-secret-sauce-by-matt-shields/id1506940483 the podcast on iTunes or wherever you subscribe. Tell a family member, friend, or colleague about the show. Subscribe to us on YouTube: https://www.youtube.com/channel/UCJ5eItxsGWyGKC91zd1pzbA and follow us on LinkedIn:

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