We have completed the "storyte.ch" process, shout out to them for a great self-service programme.Our new, improved story is all about the Unique Value Proposition - but not the exaggerated bluster we too often see people blowing during their "elevator pitch".  We are all about evidence-based UVP.  Join us and we will help co-write "My Unicorn: The Prequel", even if it turns out to be more like a gazelle, which are awesome!Learn how we do things differently in this sixth episode of Invented Again.

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