What’s the fastest way to find new opportunities in any market? We, here at Andrew Laws Associates, have a list of questions we ask ourselves and our clients to try and get to the bottom of how a market operates and where the opportunities are. In this episode of Internet Marketing for Humans we consider the answers to this list. Who are the influencers / who makes buying decisions in each market? Where does the market ‘hang out’; where online and offline can we find individuals in the market? What conferences / exhibitions are important in the market? What speaking opportunities can we find in the market? Can we create content (written, video or other) to place in industry publications? Can we position our client as an influencer? How important is social media to this market? Are genuine relationships formed or do marketing influencers in this niche use social networking as a foghorn? Should we be using social media at all, or should we focus on one platform, like Linked In? What opportunities will paid advertising / PPC (pay per click) open up for us, and which networks. How much reach can we expect for how much budget? What tone / content type appears to motivate market players? Who is linking to the market leaders? Can we use this data to better understand interactions between market players? How do companies within the defined market nurture brand exposure?

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