Google Ads (previous called Adwords) can be one of the most powerful Internet Marketing tools for driving highly profitable visitors to your website.  But Google Ads can also be a fairly brutal way to spend terrifyingly high amounts of money to get mediocre results. So how do you exploit Google Ads to push your business forward without breaking the bank?
In this episode of 'Internet Marketing for Humans' we are joined by  Matt O'Brien of Unscrambled.  Unscrambled is an agency that was born out of the belief that paid search campaigns could be run more effectively and could deliver better results and greater profits for clients. This passion for PPC (pay per click advertising) has delivered astonishing results for some very large brands, including Saga Travel, the Open University and The Harley Medical Group.
Matt has been working in Internet Marketing for nearly twenty years.  During this episode he explains what Google Ads is and why it can be so powerful.  Matt also explains, in plain English, some brilliant ways of crushing as much value as possible out of your advertising budget.

Ver todos los episodios