Are you struggling to write great ads that drive conversions and engagement? Feel like you are paying too much for your Facebook ads? The key is to focus on writing ads that get you a high relevance score so you can win the auction. This is when Facebook delivers the highest quality traffic which has a much higher likelihood of converting. This video reveals the key to writing Facebook ads that get you high relevance score that drive conversions. Learn more about story powered marketing here: www.milesbeckler.com/story The previous video that looks at successful facebook ads is here: www.youtube.com/watch?v=hCQFsD7HeTM If you are writing one or two line Facebook ads, you are missing on possibly the greatest opportunity to increase the conversion and responses of your advertising! If you are talking about your product's features and benefits in your advertisements, you are completely missing the boat. Looking back at the history of advertising... Way before the Facebook era, you will see that long copy ads worked wonders for all of the great direct response marketers. This is the first big key thing to keep in mind when creating your facebook ads. But there is another powerful trick to add on that can really boost the engagement of your audience and thusly boosting the response of your ad on Facebook... That is story telling! Now your stories must follow a specific framework that people (your audience) are used to experiencing from TV shows, movies, books and more... This is the real key to writing great Facebook advertisements is to include stories that follow the basic hero's journey as described by Joseph Campbell... This is the 'trick' I found that has massively increased the profitability in my facebook advertising and also generated massive increases in responses and engagement on my facebook ads!

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