Listen "2019 Email Marketing Strategy. How To Stand Out, Build Trust And Generate More Revenue With Email"
Episode Synopsis
Email marketing is still the number one way to establish trust, credibility and generate more revenue in 2019. Learn about my exact email marketing strategy that you can use to grow your online business fast. It is widely known that your email list is your most valuable asset for your online business. That statement is a partial truth and is missing the fact that you must have a positive relationship with your email list too. How do you build this positive relationship with your email list? Email marketing! Through sending helpful and valuable emails you are able to stand out in your subscribers' inbox and ultimately build trust through delivering valuable information regularly. I recommend emailing every single day which is something my wife has done for over two years now. Personally I am new to the email every day world and with just a few months of experience I'm noticing a significant increase in the number of comments, replies, clicks and ultimately revenue I'm generating from my email marketing in 2018. Many people are scared that they will see a large amount of unsubscribes right away… Neither my wife nor I experienced this, although we did have the fear. Other people are worried that they won't come up with enough ideas to email, which if you're not in a niche that you're truly an expert in… This may be true! But you have chosen a niche that you have a level of expertise in so coming up with topics to email every day is actually very easy. Similar to how a 90 day video challenge works (as explained in this video: www.youtube.com/watch?v=hnmXqesXls8 ) consistently emailing every day forces you to come up with new topics and new ideas that are helpful and useful to your audience. This is all a part of the process of being of service at scale! You will also find that through your email marketing you're creating new content that can ultimately be published to your blog, Instagram account, Facebook, twitter, and other social media outlets. You will also find that some of your email topics deserve their own videos and this will be a source of new ideas for your video marketing, too. Also, it is important to remember that most of your audience are not living the life they desire. This is why they subscribe to your list in the first place! They accepted your offer for the free lead magnet to help them solve the problem. Your daily emails continue to help them along their path, offer them entertaining and informative content that simply furthers your relationship and get you closer to the sale. If you are only emailing when you have something new to promote, or once a month… You're missing the boat! People will forget about who you are from when they opted in until they receive your next offer email, next month. You need to stay top of mind at all times and emailing every day is the key to this process! The final benefit is that you will become a much better copywriter, fast. As someone who personally has doubted my own writing abilities… The process of emailing my list dozens of times in the last month has really "flexed the muscle" of writing email copy and now I'm experiencing higher quality copywriting that comes more easily and takes less time. As with everything, there is a learning curve… And a bit of practice goes a long way to helping you get better fast!
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